The importance of brand loyalty and repeat purchase makes learning theory more important in marketing field.In the learning theory there come two theories first one is stimulus response theory and second one is cognitive theory. In stimulus response theory contributors are Purlon,Skinner Thorindike and Kotlew.According to this theory the most common and current stimuli are remembered and responded. The cognitive theory was presented by Festinger mainly According to it stimulation and desires
1.1Consumer behaviour & consumer decision making The principle assumption upon which the theory of consumer behavior and demand is built is: a consumer attempts to allocate his/her limited money income among available goods and services so as to maximize his/her utility (satisfaction). “the behavior that consumers display in searching for, purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs” Consumer decision making has long been of interest
COSUMER BEHAVIOUR – “this can be defined as the study of individuals, groups, or organizations and the processes they use to select, secure, use and dispose of products and services, experiences, or ideas to satisfy their needs and wants” according to Wikipedia. Consumer behaviour is a part of human behaviour that describes the actions of a consumer or a customer to the goods and services produced by the marketing organization, it shows how they react to the goods regarding their personality and
Most people are more concerned about their health than before. Organic is one of the fastest growing agriculture markets due to consumer increased care about their own health and the environment. Furthermore, to explore the potential market for consumers, it is important to identify how consumers want their food quality and system to be. Moreover, most of the people also wanted to prevent from ingesting regular amount of pesticides and insecticides, because through
5. Conceptual Model The Technology Acceptance Model, the Diffusion of Innovations Theory and the Theory of Reasoned Action were adapted to elaborate a new conceptual model in order to explain the phenomena of adoption and diffusion of digital marketing strategies in SMEs from the consumer behaviour perspective in developing markets (see Figure 5). Therefore, several elements of these theories were retaken. The Technology Acceptance Model is central for the theoretical framework, since it is the
For example, consumers buy products primarily for the purpose of attaining a variety of needs satisfaction, which normally have to be consistent with their cultural values and marketers need to be familiar with the behaviour of consumers so as to better understand what buyers are really seeking in the purchase of their products. It is more important for a companies to understand the needs and motives of their customer and treat it as fundamental. Motives such as what consumers’ buy, why they buy
Consumer post purchase behaviour towards automobile user that is four wheeler. Post purchase behaviour is not only the study of what company offers to the buyer after the purchase, but also the study of what the consumer expects from the company. According to post purchase behaviour theory, there is a tendency for individuals to seek benefits for their purchase made. When any problem occurs, some change must be made in order to eliminate this problem. It is most likely that the company will change
social relations and immediate surroundings. 2.2.3.5 Personality and Self-concept An individual’s personality is distinct and it changes from person to person. It also influences his or her buying behaviour. Buying behaviour of each individual
A COMPARATIVE STUDY ON PURCHASE BEHAVIOUR FOR APPARELS: ONLINE VS OFFLINE 1. INTRODUCTION 1.1 Aim A study on online and offline purchase behaviour of students (Manipal University) for buying apparels. 1.2 Objectives • To understand online and offline purchase behaviour of students for buying apparels. • To explore different theories, models and concepts regarding online and offline purchase behaviour. • To analyse different online websites used by students in purchasing apparels and
report is for the purpose of evaluating Aldi’s current strategy and to provide a theoretical background to consumer behaviour. Research was carried out by reading books and using the internet as a source. Limited information is supplied by Aldi as they like to keep their affairs private when it comes to strategies. Consumer behaviour theoretical background Consumer behaviour is defined as “the study of individuals, groups, or organisations and the processes they use to select