The Importance Of Corporate Identity

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As defined by Murphy (1992) Corporate Identity consist of the branding and the packaging of the entire organisation. Act as a key of an organisation, corporate identity presents themselves to the public through their logo, symbol, designs, theme and colours that make the company wanted to be remembered, recognized and viewed by the public. It also consists of the business concepts which are the packaging and also strategies. In general, identity was designed based on the visual aspect where it has been used within the company to be assembled with a set of guidelines. However, one of the visual devices is a company logo which is the identification, where (Jacob 2015) stated that the company can be identified by using a mark and a symbol On…show more content…
1.3 Purpose of the Study The purpose of study is to determine the new brand logo, product packaging colour design will affect the level of awareness of Unisel‘s FCVAC students in Unisel Shah Alam towards the rebranding of Chatime. 1.4 Research Objective RO1 : To determine whether the new brand logo used in the rebranding will contribute to the level of awareness among FCVAC students in Unisel Shah Alam. RO2 : To determine whether the new product packaging used in the rebranding will contribute to the level of awareness among FCVAC students in Unisel Shah Alam. RO3 : To determine whether the new colour design used in the rebranding will contribute to the level of awareness among FCVAC students in Unisel Shah Alam. 1.5 Research Question RQ1 : Does the new brand logo used in the rebranding giving an awareness among FCVAC students in Unisel Shah Alam? RQ2 : Does the new product packaging used in the rebranding giving an awareness among FCVAC students in Unisel Shah…show more content…
Integrated Marketing Communication (IMC) will ensure all communication and message are linked together in order to deliver. In fact, IMC are focusing on how to make the message more clear, consistent and credible. This is how an organization able to deliver their message and be accepted by the public. Therefore, in this study, the researcher will focus on the new brand, Tealive that using some sort of Integrated Marketing Communication elements that will transmit the message of renewal their brand logo, product packaging and colour design to the

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