MARKET-ORIENTED REFORMS IN PUBLIC SECTOR: A CASE STUDY OF LAHORE DEVELOPMENT AUTHORITY BACKGROUND New Public Management (NPM), a public sector reforms started from 1980’s onwards. It is formally conceptualized by Hood in 1991. United Kingdom claims to have been its birthplace; many papers and researches providing evidences from UK. These NPM reforms are widespread and the Anglo-American countries and International organizations are among its strong advocates. In many developing countries including
mobile technology helped us to win the prestigious award. The Airtel Centre of Excellence (ACE) received the 'Excellence Award for Shared Service Centre Operations in India' in the 2nd National Shared Services Council by All India Management Association and Delhi Management Association in recognition of their outstanding efforts to identify key strategic drivers and implementing them to deliver value to all stakeholders. Bharti Airtel won the highly prestigious Porter Prize in the 'Exploiting Trade-offs'