digital shopping within the hypermarket/ retail outlet industry, Tesco is much ahead of its peers capturing more than half of ecommerce grocery market in Malaysia. The company is doing so well in the provision of online shopping as its search site rules the sector. It is hard to find faults with its ecommerce practices, but of course, there is always room to make it even better not just to its customers but also all its stakeholders. The following are some of the suggestions that could be adapted
2007). I also learned the different uses of marketing (for-profit and non-profit) and a definition of Integrated Marketing Communication as ‘an audience-driven business process of strategically managing stakeholders, content, channels, and results of brand communication programs’ (Kliatchko, 2008) and that IMC strives to reach an 'optimal communication mix to achieve the greatest organisational returns' and the 'understanding (of) consumer IMC consumption'