Body image, or there lack of, has always been generally known as an issue that young women struggle with. Teenage girls battle with in their mind being too overweight and often develop anorexia or bulimia. The side of the issue that is not known is the one where the teenage boy perceives themselves to be too thin or too overweight, and they feel the need to look strong and muscular. I have known many young men who have looked in the mirror and not liked what they see whether they thought they were
For decades, media has promoted the ideal body of a female to be tall, thin, and curvy in all the right places, setting an unrealistic expectation for young girls in the Western society. Subliminal messaging appears in the media as magazines Photoshop their models to achieve this look. Consequently, this created a demographic of insecure teenage girls, leading to the peak popularity of eating disorders in “the early 1990s and has begun to decrease since that time” (Cutler). Fortunately, through the
Consumers of the beauty and cosmetic industries easily compare themselves to the models and products of advertisements. Consumers often find they fall short of advertisement expectations. Despite being unrealistic, the expectations set by advertisements for beauty, cosmetic, and fashion products elevate the viewer’s expectations of themselves, until meeting industry standards is impossible. As with any industry, the cosmetic and beauty industries use advertisements to sell their products. When they