Swot Analysis Of Mcdonalds

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1. COMPANY OVERALL PROFILE McDonald's is known worldwide, as a commercial organization of high quality and, as one of the best franchise opportunities offer. The key of the success of McDonald's has a very strong base on people throw franchisees. 1.1 The story of McDonald’s and it’s founders[1] McDonald’s was founded in the United States in 1940, the company began as a barbecue restaurant operated by Richard and Maurice McDonald. In 1948, they changed their business as an hamburger stand, organizing it in a new way. In 1954 there was a milkshake machine salesman in the USA named Ray Kroc. One day Ray received a large order from the hamburger restaurant chain owned by McDonalds’ brothers. They ordered a large amount of milkshake machines and he made the choice to go personally to deal with them. Once he was there he saw a very crowded place,…show more content…
1.4 Company’s portfolio[7] The McDonald’s menu includes fries, the Big Mac, chicken sandwiches, chicken nuggets, hamburgers, salads, wraps, desserts, soft drinks, and other beverages. To guarantee that it regards with the international markets, McDonald’s provide as well locals food menus. For instance, it offers the Veg Pizza McPuff in India, the black and white burger in China and gazpacho in Spain. In developed U.S. and European markets considering that fast food markets are saturated there is an higher pressure from competition and McDonald’s has been differentiate its portfolio to maintain a high level of profits. McCafe is an example to capturing the hot and cold beverage market in the restaurant industry. The first McCafe store was launched in Chicago in 2001. McCafe strategy has two forms: the former regards opening of an independent McCafe store and the latter regards introducing McCafe menu in existing McDonald’s menu. McCafe menu includes: coffees, cappuccino, lattes, hot chocolate, and

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