reasoned action. The theory of reasoned action and the theory of planned behavior are used to explore variables assumed to be responsible for decision behavior (Southey, 2011, p. 44). The theory of reasoned action was developed from previous psychology studies of the theory of human attitudes. The theory was "born largely out of frustration with traditional attitude–behavior research, much of which found weak correlations between attitude measures and performance of volitional behaviors" (Hale, Householder
are halal? 2) While women consumers are too obsessed to become beautiful and youthful, did they possess adequate information about the halalness of the products before they pursue with purchase behavior decision? For instance, based on a previous study, it was proved that the majority of women always ignored the halal specifications in making decision to purchase collagen beauty drink products (M. Hashim, 2013) especially the younger generation, and those who lived in the urban areas which likely
Abstract: With the growth of the Social networks around the world, individuals can now share their opinions and experiences with people across the globe. The purpose of this study is to see the impact of the same on the consumer’s buying behaviors. To what extent do the social media influence the customer’s food choices and how much any social media like Zomato can actually persuade a consumer buying decision when it comes to purchasing food. For this a set of fifteen random people were selected
1. Technology Acceptance Model A Technology acceptance model or TAM is a famous indicator to indicate or to predict the acceptance of technology in the future. The model is presented by Davis. He adopts it from the theory of TRA and developed it to TAM for studying the context of Information Technology Acceptance without utilising the mainstream of human behaviour to be the standard of the prediction of actual system use. However, Davis Bagozze and Warshaw adapt TAM without the aspect of human behaviour
fixed or universal rather it is socially constructed. For an instance, U.S. Rep. Sam Graves urged the federal government to grant a great amount of money to study Goths; they were mistakenly associated with the killing in Columbre High School Massacre in Littleton, Colorado because of their appearance. The U.S. government gave grant to study the Goth subculture in order to prevent violence to themselves and other people. However, individuals who identify themselves as Goths actually live a relatively
opinions, feeling, and expressing ideas inclusively about a particular tourism destination (Matos et al., 2012). Since decades ago, destination image (DI) terminology has been vigorously investigated and established in tourism and consumer behavior studies (Baloglu & McCleary, 1999; Chen & Tsai, 2007; Chi & Qu, 2008; Hjalager, & Corigliano, 2000; Lertputtarak, 2012; Matos et al., 2012; Shahrim, Karim, & Lia, 2011). Congruently, the researcher preferred to focus on food tourism image because it gives
Fee-based transactions are the alpha and omega of modern businesses, and without them, the economical world, as we know it today, would not be able to function. But gifts and the process of giving and receiving them also play a significant role in our modern world, both economically and socially. As a form of reciprocity or exchange, gift giving is one of the processes that integrate a society (Sherry, 1983). In the US alone, gifts are estimated to account for more than 4 percent of the typical annual
CHAPTER ONE 1.0 INTRODUCTION 1.1 Background to the Study. In every community in the world, there exists a uniqueness that makes one part of the world different from the world. This can be seen in the way people live, there different landform and weather/climate differences but one key element that is common to every country is what we refer to as culture. Culture has been described by various anthropologists in different ways but with common elements that have peculiarity to every definition
sum; on the one hand every One is also an Other to somebody else and on the other hand every One is per definition also an Other “in oneself” (Derrida: 77), which Derrida clarifies through an otherness in the unconsciousness (Derrida 1996). In that case everybody is y definition the Other, and therefore will the making of the Other also be the making of the One. In other words, everybody have to define Others to define themselves those two terms can’t be separated if we ever wanted a definition. He
The second phase of the pre conventional level is the phase of individualistic, instrumental mortality. In this stage, individuals are displaying little levels of empathy and concern or comprehension of different people groups viewpoints. In any case, their own particular needs must be addressed while the needs of others are met moreover. The general population who are working inside of this phases of the traditional level are working in a manner where they are seeing themselves and another as individuals