THE SEMANTIC ANALYSIS OF THE LANGUAGE OF ADVERTISING IN AIRASIA ADVERTISEMENT 1.1 Background of Study Advertising has become a powerful element within the media empire. People are exposed to many forms of advertising every day, either consciously or subconsciously. There are strong prejudices about advertising, however, it must be admitted that it is economically necessary and beneficial. Advertising is so effective means of communication that it attracts attention. According to the
Critical discourse analysis is important for deconstructing ideologies. To Widdowson (2000), CDA is a device for uncovering implicit ideologies in texts. It unveils the underlying ideological prejudices and therefore the exercise of power in texts. Little wonder then, Ayoola (2008) opines that most linguistic investigations on power and ideology fall under the aegis of CDA. Further, Jimoh (2012) claims that in CDA, the notions of ideology, power, hierarchy, gender and so on, are considered relevant
Kant to focus less on theoretical obscurity and more upon practical issues and leads to the notion of good will which Kant explains at the outset of Section I in Groundwork: It is impossible to think of anything at all in the world, or indeed even beyond it, that could be considered good without limitation except a good will (Gr. 4:393) Good will includes several features: it is neither merely designed to make us happy, nor does it rely on the consequences of an act or unconditional good. While
Normative determinations differ from scientific determinations in that they follow a procedure. Returning to the matter of stealing cake, Jack could acknowledge that rather than stealing from Tom, he has other choices in accordance with moral law. While he may realize that in accordance with causal law he will ultimately face the effect of his theft, only via a normative determination will he experience practical freedom. In this Critique, Kant’s main purpose is not to draw the reader’s attention