According to Porter (1991), a channel of distribution is the route along which goods and services travel from producer/manufacturer through marketing intermediaries such as wholesalers, distributors, and retailers to the final user. In the past, most companies did not think that the distribution channel as relevant component of their marketing mix (4Ps). But now, distribution channel strategy is increasingly concerned and becomes the heart of competition for an organization (Porter, 1985). It is
1THEORETICAL BACKROUND OF THE STUDY ABOUT MARKETING: Marketing is the process of communicating the value of a product or service to the customers, for the purpose of selling those product or service: Marketing strategy is the fundamental goal of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic, short-term, and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the
Louis the relationship of both youth and the adult gang relationship between homicides and drug trafficking is tremendously low. A study conducted by the University of California focused the drug trafficking operations of two major Los Angeles gangs, the Crips and the Bloods. The researchers predominantly believed that with the spread of drug trafficking operations gang violence increased
suggested that logistics performance was determined by “demand capabilities” which include pre-sale and post-sale customer services, delivery speed, delivery reliability, and responsiveness to target market and “supply capabilities” which comprise a wide range distribution coverage, selective distribution coverage, and low total cost distribution. Dapiran et al., (1996) and Milleneta (1996) done an exploratory study of 84 users of 3PL in Australia showed that cost is the most important selection factor
I. Abstract This paper is a summary of the distribution system here in the Philippines manufacturing Industry that helps the costumer/consumer and most specially us the marketing professional to gain or make some money, jobs, and etc. As we all know manufacturing sector is one of the most important sector in our industry in a way that as marketers gain and helps to improve this industry. It also includes the different challenges that our industry we’re facing now and some answers that might or
reality the supply chain is became less efficient. This literature study focuses on the distribution of perishable products in general and it highlights the best practices, software and tools that may help solving the individual problems. The subsequent sections describe possible scenarios for Sonnendal, based on the information found in this literature study. Distribution Management First is examined what the basics of distribution management within supply chain management are, to understand what
CHAPTER THREE RESEARCH METHODOLOGY 3.1 Introduction This chapter presents research methodology that was tracked in data collection it involves description of the study area, research design, research methods, sample and sample size, reliability and validity, data management and analysis. 3.2 Research Paradigms Research paradigm is the way of examining social phenomena from which particular understandings of their phenomena can be gained and explanations attempted. Research philosophy adopted contains
car rental company and independent variables are travelers feedback, speed in check-in and out of the car ,rankings of company. ¢ Value-added path of service-oriented manufacturing based on structural equation model: the case of electric car rental for instance This paper was published by author Rui Miao, Jintao Cao, Kai Zhang, Boxiao Chen, Zhibin Jiang and Liya Wang in the year 2014.Electric car rental is the popular way to promote electric cars, the company has to understand how consumers value
recourse to the activities in the underground economy, engage in clandestine activities and hence, affecting the economic growth of the country (Andreoni et al. 1998; Slemrod 2004; Johnson et al. 2000). Dabla-Norris and Feltenstein (2005) found in their study that there exist a strong and negative relationship between the financial development that is how much people know about taxation and the size of the shadow economy. Consequently, governments face a short-fall in revenue; therefore they reduce the
large or heavy relative to their value Product variety creates a rationale for drop shipping because in case of variety specific demand, it is very costly to maintain the appropriate inventory mix at the retail store. Also savings can be realized if large products are delivered via drop-ship model as physically bringing the heavy products from wholesaler to retailer would involve high distribution cost. Bricks and mortar operations cannot afford to offer a large number of varieties as contribution