Today’s world is in the “Digital Age.” This period began in the “1970s with the introduction of the personal computer,” and has since continued with other technological developments that reinforce “the ability to transfer of information freely and quickly.” As these innovations become more common, the expectations of the general public have shifted to demand an individualized fast pasted connection with media, in addition to wanting the option to participate communally. As changes occur, industries work to constantly maintain a viable standing with consumers while beating out competitors. In the entertainment industry this ranges from updating methods of producing material to distributing their products in fresh ways.
1. Introduction:
Magnolia…show more content… Minus a heavy metal suit he is, “an American businessman, investor, film producer, author, television personality and philanthropist.” At age 57, he is worth $3 billion, and has “spent the last decade and a half doing just about anything he wants” with his money. He began working as a bartender and then became a retail sales representative. This quickly transition into him starting his own software related company. MicroSolutions sold in 1990 to a subsidiary of H&R Block, making Cuban about $2million after taxes. His investment in new companies continued in 1995 with Broadcast.com, an online sports casting site that started Cuban’s working relationship with fellow Indiana University alum Todd Wagner. In 2003 Wagner and Cuban started their company 2929 Entertainment which aims to provide “vertically integrated production and distribution of films and…show more content… They mimic the “old Hollywood” style of creating films that binds production, distribution, and exposition into a single entity. Government stepped in in the late 1800s to limit the power within single companies with the Sherman Antitrust Act of 1890. This act was “the first measure passed by the U.S. Congress to prohibit trusts.” It enacted the right of Congress to regulate interstate commerce by not allowing the consolidation of earnings of “jointly managed companies.” The enactment of the Sherman Antitrust act allowed authorities to act against previously established trusts, while prohibiting the formation of new ones. This lead to the United States vs. Paramount Pictures, Inc., (“also known as the Hollywood Antitrust Case of 1948, the Paramount Case, the Paramount Decision or the Paramount Decree” ), which completely changed film studios as they had been known. Before the antitrust decisions production companies were able to have rights to theatres, giving them control of the entire industry. This case marked the enforcement of the Sherman Antitrust act on the industry, challenging the multi-holdings model of business. Considered the “…first nail in the coffin of the old Hollywood studio system,” the case broke apart the power of single patricians of the film industry. With both of these legal conditions worked in tandem to limit the power of