Royal Square Case Study

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Royal Square is a commercial development with a short walking distance to the Novena MRT Station in the Prime district 11. It is located at the junction of Thomson Road and Irrawaddy Road in Singapore. Novena has long been established as the medical Precinct for the central region of Singapore. Its legacy healthcare started more than a century ago with Tan Tock Seng Hospital taking root first in 1909. It provides a full spectrum of medical facilities including the famous National Neuroscience Institute and the Lee Kong Chian school of Medicine. Novena is earmarked as the country`s biggest health – care city where all public and volunteer health facilities and a medical school are physically linked up to form Health city Novena where land in Novena is expensive due to its central location. Health city Novena will provide a seamless patient…show more content…
Tourists spent close to $1 Billion on medical treatments in 2011. There is a strong demand for medical suites due to the increasing awareness of quality healthcare and growing medical tourism. Domestic demand is also boosted by the increasing number of patients here. Healthcare services have been proven time and again to be a recession-proof industry in Singapore. Royal Square is easily accessible to the various parts of Singapore via CTE, PIE, future NSE Changi Airport. It provides quick access to the various parts of Singapore especially the downtown area, via the MRT network. The crowd is welcome into this development via a grand drop-off leading them to the medical suites and hotel lobbies along Irrawaddy road. Novena MRT Station and a bus station are connected via a covered link way to Novena Square. The retail shops in this development enjoy high visibility along the Thomson Road and Irrawaddy Road to maximize human traffic for your

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