D . & Juma, D .(2014), research on the topic “Factors influencing the success of advertising: A case study of Crown Paints Kenya Limited.”The primary motive behind this is to establish the factors influencing the success of advertising.It is a kind of detailed research.They indicate that advertisement messages and the style of execution affect
Introduction to Business Marketing Communication (paper 1) Communication is very important. In a dynamic business environment where we see a growth in customer’s level of understanding and interest in the business dealings, technological advancements and changes in marketing communications, organisations these days aim at having a stronger bond with their customers through the consistency in messages that they deliver across the wide range of marketing channels. Marketing is the means of strategically
machinery market, farmersattitude, perception and preference toward a brand will largely influence the sales volume of this brand, and even the survival and development of the enterprise. Therefore a brand research based on farmer’s awareness is very necessary and crucial. There was plenty of research on brand management
There is a growing demand for businesses to adopt higher ethical standards in their practices and the customers are becoming curious about buying from businesses that employ in honest and moral advertising activities. (Carpenter & Erdogan, 2016). Heightened client sensitivity to unethical business practices is partially a result of the collective efforts of consumer activist teams and media that have delivered to public attention examples of the unfair business practices that are otherwise unnoticed
life to deal in Successful way and Accounting is also an integral part of our life. This Research provides the Methodology of Islamic Accounting, discussed the features, the objectives and the principles of Islamic accounting, the differences between Islamic and conventional accounting, the different Islamic accounting practices and the way it is presented in the balance sheet. The objective of the research is to increase the knowledge of the readers about the Islamic accounting and to know the extent
competitive. As markets become more complex, dynamic and massive, firms join forces to create larger corporations. Such alliances are beneficial for firms looking to improve research, increase profits, decrease costs and expand globally. From the perspective of competition law, regulating such associations presents a challenge
refer to the initiatives of an individual corporate entity undertakes as an extra effort for the welfare of the society and environment as a whole. This initiative is a kind of gratitude shown by the companies towards the society from whom they earn profits. Companies can build sustainable brand image by emphasizing on social, economic and environmental problems of the society. Customers will perceive such organisation as socially conscious organisation. This study describes about the concepts of CSR
However, the further suggested that working capital investment could be optimized also (1) by improving the terms on which firms bought goods i.e. creditors and payment of cash, and (2) by eliminating the administrative delays i.e. the deficiencies of paper-work flow which tended to extend the time-frame
capacity of the UK government: A critical review of the West Coast Main Line deal. This paper analyses the causal reasons behind major policy changes from a public choice theory approach, and in a wider context, the dynamics of governance, therefore providing a model that explains a state’s capacity to provide governance in the face of the privatisation of public services. The primary goal of this paper, therefore, is to set a better understanding of the relationship between marketisation and
ultimately, revenue. In 2012, Dr Philip Kotler defined marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential”. Digital technologies are becoming increasingly important in most sectors of economic activity. Digital technologies are able to emulate almost every aspect of marketing