Product Development In The NHS

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Product development is the process of introducing new products in a market share where the business already operates. For instance, the NHS have hospital catering contracts where they want existing ‎buyers to buy more of their sandwich services or provide hot meals off site as well as cold food. Furthermore, the launching of the 111 service may be considered a form of market penetration because it involved the providing and advertising of a new service in its current market. However, the NHS doesn’t compete with any other organisation for emergency care as it has sole responsibility and receives funding for this. Instead, the aim of the 111 service is to offload some pressure from other NHS departments such as Accident and Emergency centres,

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