5714795 Introduction: Operation management is set of activities which create value in by transforming the inputs in to out puts. In this paper, we are going to talk about NIKE and learn how it is able to use OM in its day to day operations. We will also look at NIKE’s business strategy, features of their operation and SWOT. NIKE Blue Ribbon Sports was founded in 1964 by Phil Knight and Bill Bowerman. The company was importing and distributing Japanese running shoes. The founders realize while other
The Promise and Peril of Globalization: The case of Nike. Nike was started in 1964 as a sportswear company dealing with shoes, but later diversified to start the production of other sports wares such as clothes and balls and other sporting equipments. Nike has since become a household name and is present in all continents. Growth. Nike started by importing sporting shoes from cheaper producing countries, and selling them in the USA and thus providing the market with cheaper, quality products in
agreement: Perry Ellis, Original Penguin by Munsingwear, Cubavera, Manhattan, Rafaella, Grand Slam, Savane, John Henry, Farah, Axist, Jantzen, and Laundry by Shelli Segal. Manhattan. They also carry licensing trademarks from third parties, including: Nike and Jag for swimwear, Callaway, PGA TOUR, and Jack Nicklaus for golf apparel. Perry Ellis the brand stands for distinctive personal style offering suits, dress shirts, knits, sweaters, trousers, outerwear, and sportswear. Cubavera is a contemporary
informed about these things their distances get shorter and the flows of information are becomes faster through the technologies and networks that are associated with globalization. So, globalization arose and it is defined by Held & Mcgrew as a process or set of processes which embodies a
Table of Contents Summary 4 Introduction 5 The Seven S Models for Strategic Planning 7 Strategic Analysis 8 Analysis of the Remote Macro Environment 10 Sociological factors 11 Technological factors 11 Economic factors 12 Political factors 12 The Micro Competitive Environment 13 Threat of New Entrants 14 Bargaining Power of Suppliers 14 Bargaining Power of Buyers (Customers) 15 Threat of Substitute Products or Services 15 Industrial Rivalry 15 Strategic Choice 16 Porter’s Generic Strategies 16 Cost
impression that awareness and consciousness about the company or its products. Customer perception is usually affected by advertising, reviews, public relations, social media, personal experiences and other channels. Perception is broader. It is a complex process, and the fact that a person in which to stimulate the surrounding tissue and has a meaning to it. Perception describes three steps, namely, complex and dynamic interactions selection, organization and interpretation. The sense organs reporting package