Perry Ellis International
Marketing strategies Perry Ellis International is a high quality leading designer, distributor and licensor of an extensive line of men’s and women’s apparel, accessories, and fragrances. It was incorporated in 1967 and re-incorporated in 1978. Their mission statement is: “To be the apparel industry leader in all aspects of business operation to increase revenue and shareholder profitability”. Perry Ellis Intl was founded by the “fashion” designer Perry Ellis and purchased by Supreme International in 1999 . It’s known as PERY in the NASDAQ market. PERY owns the following subsidiaries, international and national brands and licensing agreement: Perry Ellis, Original Penguin by Munsingwear, Cubavera, Manhattan, Rafaella, Grand Slam, Savane, John Henry, Farah, Axist, Jantzen, and Laundry by Shelli Segal. Manhattan. They also carry licensing trademarks from third parties, including: Nike and Jag for swimwear, Callaway, PGA TOUR, and Jack Nicklaus for golf apparel. Perry Ellis the brand stands for distinctive personal style offering suits, dress shirts, knits, sweaters, trousers, outerwear, and sportswear. Cubavera is a contemporary brand that doesn’t go to far from tradition and heritage. Their signature products is the…show more content… The company is big in licensing agreements, but most of their revenue are coming from wholesale. PEI likes to keep it clean and ethical, by providing an essential quality control, where basically everything is monitor and decided by the company and not the manufacturer. The company is not performing at its best as for 2015. Back in 2012 and 2013, the company had high sales and revenues, which have been decreasing for the following two years. They state that by improving and involving themselves more globally will generate more sales and licensing