Myntra Case Study

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equity in Myntra will now hold the same in Flipkart. The deal seems to be a win-win situation for both the companies, and could be the foundation stone of a giant company, better placed to address India's mounting consumption for online retail, one that can put up a strong competition against competitors. Flipkart announced that it will invest US$ 100 million in Myntra over next 12 to 18 months after acquisition, and it aims to become India’s largest fashion entity. That will be a great value-add for Myntra, which has raised US$ 125 million so far, and will not have to put in efforts about raising investments for future growth. The US$ 130 million apparel e-retailing industry is prospering and the growth rate is expected to continue.…show more content…
Though the actual details were not disclosed the deal is estimated to value Exclusively at about US$25-30 million. The deal was a combination of cash and stock. Fashionandyou buys Urban Touch: When Urban Touch a cosmetics retailer struggled to raise fresh funding, it was acquired by Harish Bahl-promoted lifestyle retailer Acquirer Target Comment BenefitsPlus Snowball eRetail Online employee benefits and rewards Flipkart Myntra Fashion Flipkart LetsBuy Electronics Flipkart WeRead Books HealthKart Health-related products Hushbabies Kid-related products Myntra Sells Indian designer wear to US/UK market Snapdeal Marketplace for handicrafts Snapdeal Grabbon Bangalore-based Group-buying site Snapdeal Esportsbuy Delhi-based sports goods site Yebhi Fashion Zovi Inkfruit Fashion 20 Valuation Techniques The e-commerce segment in India is still evolving and organisations have limited historical data. Most of these function at negative operating cash-flows and rely on investments from VC funds. Using conventional valuation approaches like DCF Valuation and

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