Marketing History Of Chanel

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In the world of fashion, there are certain brand names that stands out not just because of their wonderful collections but also because of how expensive they are. GUCCI Gucci is considered to be today’s most expensive clothing line beating Chanel on the top spot. This very famous Italian brand was founded way back in 1921 by Guccio Gucci and has about 278 stores worldwide as of 2009. It was even on the 38th Most Valuable Brands list by Forbes with a brand value oh $12.4 million in 2015. Their collection includes luxurious bags, dresses, skirts, shoes, shirts, luggage and ties. Their dresses and bags, and shoes are very well known because a lot of celebrities actually use them. Just like Rihanna, Madonna, Reese Witherspoon and Elle Fanning.…show more content…
It was founded by Gabrielle Bonheour “Coco” Chanel, that is now known as the one of the most popular and luxurious fashion houses not just in France but in the entire world. Chanel offers not just dresses, blouses, jewelry, and bags for women but also suits and shoes for men. Chanel also has the crown for the most luxurious makeup brand in the world. The products of Chanel have been personified by well known models and even famous actresses like Kiera Knightly, Catherine Deneuve, Carol Bouquet, Vanessa Paradis, Nicole Kidman, and Marilyn Monroe. Chanel is known for its collection of the “little black dress” and of course the Chanel No. 5 perfume. In January 2017, Chanel released its Spring 2017 Couture Collection featuring the newest supermodels Kendall Jenner, Bella Hadid and also actor Johnny Depp’s 17-year-old daughter, Lily Rose…show more content…
This Italian brand is considered to be the most popular and most desirable brand in the fashion industry. It was founded by two Italian designers, Domenico Dolce and Stefano Gabbana, and in 1985, they presented their very first collection for women. They quickly became well known when they launched their leotard line in 1988 so they began exporting their products in Japan and in the United States by 1990. People tend to be so confused on the spelling of the brand name, so now it is commonly known as D&G. Aside from clothing and perfumes, they also released eyewear and sunglasses. In 2009, they launched their own makeup line with actress, Scarlett Johansson being the face of D&G makeup and the singer, Madonna, designed a collection of sunglasses for D&G back in 2010. And just like Prada, they also released their own mobile phones in 2006 in partnership with Motorola. D&G is also very famous for its Light Blue

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