Market Segmentation In Apple

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Task1 Market is a place to gather people to purchase their product. Apple was created in 1 April 1976. Since then it went very popular. Apple sells electronic products such as iPhone, iPad, iPod, MacBook etc. Apple is leading the market, this is because they are very unique, they do not copy any one’s idea, this is why apple is one of the best company. Market share is the share of a market controlled by a particular company or product. Apple's share of international new smartphone sales reached almost 20% percent in 2014, and 18.2% percent in the first quarter of 2015. Since then, apple have remained strong and no other competitors tried to beat apple competition, and 8.3 percent of all smartphones sold worldwide in the last quarter of…show more content…
This is the most obvious benefit. This is because when you promote your company, you will get customers attraction from all around the world. Also, now you can choose websites, magazines, TV stations, etc. due to this, apple company is big because of their advertisement. Market segmentation is an important basis of many successful marketing strategies. Carefully chosen segments allow tailoring the marketing mix to more individual customer needs. Market segmentation is important because in most cases buyers of a product or a service are not the same group. every buyer has individual needs, preferences, resources and behaviours. Marketers group customers market segments by variables they have in common. These common characteristics allow developing a standardized marketing mix for all customers in this segment. Geographic segmentation is when a business divides its market on the basis of geography. You can geographically segment a market by area, such as cities, counties, regions, countries, and international regions. In apple we can see that their stores are in every country. This is important for Apple because due to this they can get more customers and more…show more content…
Benefit segmentation is isolating your market based upon the perceived value, benefit, or advantage consumers perceive that they receive from a product or service. Size might be measured in terms of number of workers or in terms of annual sales. Size will also become a matter in determining how to best connect with these organizations and which individuals within the organizations to target for communications. Apple has a lot of employees, this is because apple is worldwide and they need a lot of employees to run the business the bigger the market the more employees you need. Apple location is mainly on a busy area. For example, Stratford city centre, they have a big apple store. There it is very busy, its busy day and night, therefore, you will get customers every day. Normally apple store is set in a busy area so that they can get customers on a daily

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