“Innovate or Die” said Jack V.Matson in his famous book “A Personal Perspective on the Art of Innovation” 1996, this famous quote reveal the importance of innovation as a vital activity for organizations to remain competitive on the market and as an interesting field that attract both scientific and management researchers who put their focus on defining this concepts, finding multiple models of innovation process, and inspiring different ways to measure and manage innovation in order to achieve the
research to determine the thesis or hypothesis gathered during the first search. Empirical research was to implement a semi-guided questionnaire for international tourists after their stay in Portugal and those remaining within the boarding gates at Lisbon International Airport (AIP). The questionnaire was defined by two groups of variables: sociodemographic
K. and Lincoln, Y. S., 2011. The SAGE Handbook of Qualitative Research. 4th ed. SAGE Publications. Egan, J., 2004. Relationship Marketing: Exploring Relational Strategies in Marketing. 2nd ed. Financial Times, Prentice Hall Fellows, R. and Liu, A., 1997. Research methods for construction. Blackwell Science. Festinger, L., 1957. A Theory of Cognitive Dissonance. Stanford, CA: Stanford University Press. Fornel