Like A Girl Communication Analysis

574 Words3 Pages
Communication “is the process by which individuals use symbols, signs, and behaviors to exchange information” (Hair, 2015). Communication can reach people through many different channels, such as, print media, broadcast, face-to-face and so on. Advertisement uses these channels to get to their audience. However, communication is also found within the advertisement itself. In the Always commercial “Like a Girl”, which came out during the 2015 Super Bowl, communication is involved within the commercial but there are also communication problems. In the commercial “Listen: 60” by No More, which also came out in the 2015 Super Bowl, communication problems are found as well. Communication has many potential barriers or problems and some are found…show more content…
Stereotyping is “the act of fitting individuals into an existing schema without adjusting the schema appropriately” (Hair, 2015). At first, Always asked the older people and a young boy to depict what it means to “run like a girl”, they ran in an exaggerated delicate manner which stereotypes girls as “weak”. Always then asked to show what it means to “throw like a girl”, the response was similar. Women are often stereotyped as weak and passive, while men are stereotyped as strong. Perception is also shown in this advertisement but mostly in a negative way. The two males in these advertisement perceive girls as fragile, the older females do the exact same thing but when younger girls are asked to demonstrate the same things, they do so in a competitive and strong manner. This is because the younger girls perceive themselves in a positive way in which “running like a girl” or “throwing like a girl” is not connoted in a negative way, it simply means you run like a girl because you are a girl. This leads to negative connotation. To run like a girl literally means to run like a girl physically, but connotatively to do something “like a girl” can be referred to as an insult. These are the communication problems in this
Open Document