Situation Audit A. Market Factors i. Growth ii. Business Cycles B. Competitive Factors i. Barriers to entry ii. Bargaining power of vendor iii. Competitive Rivalry C. Environmental Factors i. Technology ii. Economic iii. Regulatory iv. Social D. Analysis of strengths and weaknesses i. Managerial capabilities ii. Financial Resource iii. Location iv. Operations v. Store Management vi. Customer loyalty III. Strategic Opportunities
Nowadays, when there are so many ways to communicate, transportation and financial flows, the world is rapidly shrinking. International trade is booming. Since 1969, the number of multinational corporations in the world’s 14 richest countries has more than tripled from 7000 to 24000. International market is always so tempting. Many companies who are having struggles and difficulties at domestic market are being lured by the bright lights of globalization. Brands or products which originating from
1.0 Introduction The importance of tourism is increasing day by day. Tourism provides the foundations of foreign incomes, creation of employment, bases of both public sector and private sector income, cultural exchange, publicity of the country etc. In the 2012, the worldwide tourist visits exceeds 1.035 billion USD. Tourists spent over $1 trillion on the travel directly or indirectly, their spending was almost nine percent of the world’s GDP and six percent of its exports. Range of organizations
external factors can be represented across the following areas: Technological, Natural, Economical, Regional, Political, Social, Religious and Natural Forces (RF). When analyzing external factors the PESTEL analysis method is the most common and appropriate (RF). I will use the PESTEL analysis method to address the following factors: Economical Factors: Interest rate, tax rate, economic growth, exchange rate, those are the factors related to economic environment. (Hollensen, 2007). As the McDonalds
INTRODUCTION Public Relations have been all across the globe much before it was introduced in India (early 1990s). With the penetration of Public Relations, Traditional PR and Internet grew at an exponentially high rate in India. This also lead to the coming up of PR companies like Perfect Relations, Text 100 with a main focus on PR unlike Ogilvy which was known for its advertising services. Public Relations basically is a type of communication strategy that is carried out by an agency for its
The greatest administration challenge in the new found era of liberalization and globalization for a business is to serve and keep up great association with the ruler – the client. In the past, the manufacturers underestimated their clients, in light of the fact that around then the clients were not requesting nor had option wellspring of supply or suppliers. Anyhow today there is a radical change. The changing business environment is portrayed by financial liberalization, expanding rivalry, high