John Lewis Business Strategy

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“Strategy is the direction and scope of an organisation over the long term, which achieves advantage in a changing environment through its configuration of resources and competences with the aim of fulfilling stockholder expectations” Johnson et al (2008). Without a clear strategy an existing business or organisation can drift from its customers and become uncompetitive within its environment and eventually stops making profit, this is known as Strategic Drift (Handy C. 1989). This shows how having a thought out strategy is a vital way to remain competitive or a way of forcing strategic change when an organisation has strayed away from its environment and is on the path to failure. Strategy has a military history, dating back to at least to 600 B.C. with ‘The Art of War by Sun Tzu’, and by its very nature has been mainly concerned with competitiveness. How to win…show more content…
One organisation that has shown increasing success, especially over the last decade, is the John Lewis Partnership. The John Lewis Partnership is an employee-owned UK company which operates John Lewis department stores and Waitrose supermarkets. Being employee owned means exactly that, all 90,000 permanent staff are partners who together, own 43 John Lewis stores across the UK and 331 Waitrose supermarkets. All partners share in the benefits and profits of the annual gross sales of over £10 billion, this helps John Lewis meet one of their current main strategy aims, to ‘Increase advantage of Partners’. The partnership merits attention due to it being such a profit maximising company with only internal shareholders which distributes an extreme proportion of its profits back to employees as a bonus. This scheme, the biggest in the UK, ensures that both employee and customer satisfaction are inextricably linked at John

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