book "the competitive advantage nations", he make a research in ten leading trading nation. It also referred to the Theory of National Advantage. It's designed to help government to understand the competitive advantage. It suggests that the national home base of any organizations are playing a supportive role in shaping the size or scoop to which it is likely to achieve advantage on a global scale. This home base provides basic factors, which support organizations from building advantages in international
In the international market diversification and enterprise growth, the social capital theory also enriches the small and medium-sized international strategic management content. With the extension of the internationalization process, enterprises in a single country market development will not be enough to support its growth. Enterprises face a basic contradiction in the internationalization of enterprises when companies enter various national markets: enterprises on one hand operate in different
Measures and Suggestions 1) From the macro strategy should be to foster enterprise core competitive power as the center, establish the internationalization development strategy The core of the international strategy is to improve the international competitiveness of enterprises through innovation. Will enhance the enterprise the competitive ability, is not only the demands of the development of enterprise itself is also the need of improving national competitiveness under the economic globalization
level. There are also situations where highly structured organizations are looking to expand their business in a market to increase market share and market presence. Companies will use a concept called dual-brand strategy to increase their competitive advantage. A dual-brand strategy is the combination of two different brands by the same firm with each contributing its own specific meaning to the brand architecture, saturating the market by filling all price and quality gaps (Kumar, 2012). If done
large role the international investment and trade with other countries (Karagiannis, 2001). The government has to make powerful decisions regarding the producers and customers in the economy.
Abstract This paper is focused on challenges of international human resource management (IHRM) in multinational companies, IHRM is progressively being accepted as a major determinant to success or failure in international business, in a highly competitive global economy, where the other factors of production are increasingly able to be duplicated, the caliber of the people in an organization will be the only source of sustainable competitive advantage. In this article I have started with introduction
orientation, their country image. But their global product is sport accessories. Actually the sport is an international activity and the regulation concerning to the football, volleyball, basketball, water polo and ruby are the same in every part of the world in each respective game. The product quality can be standardized for the global. Even though the products are from local, the competitive products may be global products. So the marketers think globally and set their strategy for global marketing
a firm can be derived from its ability to garner competitive advantage. The theory sees the development of strategic advantage as a result of formulation and implementation of strategies (Hunt & Morgan 2001). (Rideg, 2015) acknowledges the most recent conceptual model of Small and Medium Scale Enterprise(SME) competitiveness: “The competitiveness of SMEs is determined by the domestic market, the cooperation, the processes of becoming international, the human resources, the offered product/services
companies. The whole concept has been triggered by the emergence of the global economy, liberalisation of trade in goods and services, internationalisation processes and strive of the organisations to remain competitive, cost effective and lead the innovation capturing the global advantages. 1.1 Global sourcing Past few decades has been an enormously important boost period for the world’s economy and businesses.
1. Company Profile and Competitive Advantage Company History: Alfamart is a chain of convenience stores in Indonesia. Alfamart stores generally sell a variety of food products, beverages and other living necessities, able to meet the daily needs of consumers. Alfamart’s history began in 1989 by Susanto Djoko and Family. Founded under the name of PT Sumber Alfaria Trijaya Tbk (Company). Trade and distribution business in the retail sector in 1999. On June 27, 1999, PT. Alfa Top Mitramart