Case Study Of Alfamart

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1. Company Profile and Competitive Advantage Company History: Alfamart is a chain of convenience stores in Indonesia. Alfamart stores generally sell a variety of food products, beverages and other living necessities, able to meet the daily needs of consumers. Alfamart’s history began in 1989 by Susanto Djoko and Family. Founded under the name of PT Sumber Alfaria Trijaya Tbk (Company). Trade and distribution business in the retail sector in 1999. On June 27, 1999, PT. Alfa Top Mitramart established by PT. Starting on January 1, 2003, Alfa Minimart turned into Alfamart. Alfamart store logo is mainly composed of red, yellow and blue letters. (Alfamart, 2016) (Waralaba Minimarket Alfamart , 2016) The rating reflects Alfamart's leadership…show more content…
7eleven combines centralized processes with the local responsiveness (Case Study: Retailing). In Taiwan, they offer customer with unique things, such as call taxi and send package to deal with consumer demand (Siemasko, 2015). Furthermore, 7eleven uses ‘centralized-decentralized’ system by using hi-tech as their MIS, which relate them to record every sales and also connect them with suppliers (Marlin, 2004). Moreover, centralized strategy has better inventory management (Supply Chain 247, 2013) and also to increase company buying power, operative process, and marketing strategy to adapt with local condition when the system shows some changes happen (Case Study:…show more content…
This term also applied to Alfamart which currently operates in Indonesia and the Philippines (137 units) (Dinda Audriene, 2016). According to the framework of CAGE (Cultural, Administrative, Geographical, and Economic), there are major criteria in determining the host countries which could be adapted by Alfamart. (Ghemawat, 2001). Before, Alfamart proclaimed to enter foreign countries whose GDP (Gross Domestic Product) per capita are 2,000- 3,000 USD (Kompas.com, 2013). Nevertheless, due to inflation and growth of the countries, we suggest Alfamart to aim countries with GDP per capita ≥ 4,000 USD. There is also one more undeniable factor which is the population of the country where populous country is more preferable due to the high potential market. a. Thailand With GDP per capita of 9,900 USD (Index Mundi), 68,270,836 populations (worldometers, 2016), cultural background which generally shows no special boundary to accept Alfamart’s existence, the government, which focus in increasing the country’s economic growth through foreign investment (Kirchenbauer, 2014), as well as the location which is accessible in southeast Asia, Thailand has become the first country to be aimed that we chose for Alfamart. b.
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