standardized fleet of B-737s, a non-unionized workforce and spartan headquarters. Competitive Edge The followings are the strategic steps, which will distinguish the new company from its competitor Some innovative schemes should be adopted to attract the increasing number of small & medium business travelers. This would definitely enhance the market share and build brand image. The new company should expand into medium haul routes, with the same “no-frills” formula, thus adopting an offensive strategy
According to Scherer et.al (2015), the dynamic business environment in the organisation perceive the effects of declining regular assets and the need to execute a decrease in carbon discharges, Nike additionally utilises the report to share its vision of achieving a model shut business where the objective is to accomplish zero waste in the inventory network and have items and materials that can be consistently reused - no earlier or resulting purchaser waste. This vision is intended to drive the
Literature Review “Business Viability: A Comparison Between Franchises and Independent Business” by Lewis (2009) aims to investigate the advantages and disadvantages that are experienced by the entrepreneur as the owner of an independent small or medium enterprise, or franchise business and its environs. Business opportunities can mean different things to different people. While all franchise and independent businesses for sale are business opportunities, not all business opportunities meet the requirements
the life cycle was divided into penetration, expansion, maturity, and late maturity. They stated that once the franchise system in the home country reaches a maturity state franchisors start to exploit international markets. Also, the international business experience is an important factor that affect international franchising with the greater the experience the greater the level of internationalisation. Elango (2007) research on internationalisation also pointed to the fact that the monitoring experience
on a high level easily understood things that were exclu-sively in the physical world are nowadays moving towards being digital. Digitization is the term which is trending now all over the world. All sectors in the world want to digitalize its business models to improve their process and can respond to the customer quickly. Exactly saying what is digitalization. Digitalization is nothing but the process of having the data in the digital-ized format which can be understood and which can be accessed
in internet business but I have been making money online and if you follow the simple things I do and stick with them, you will also start making money online in no time. There is this popular saying that there are many ways to kill a rat, that is exactly how making money online is- there are many ways to do it, but I think chasing after
CHAPTER TWO LITERATURE REVIEW 2.0 Introduction Relevant theory concerned to the topic is discussed herewith. It will be discussed under areas of service quality, customer expectation and perceptions, perceived service quality, other service quality models available and case studies from similar industries. Reviewing these literatures will enable to understand the chosen topic more clearly and to provide answers to the research questions. 2.1 Service quality Service quality is an old concept. It originally
The word defection means behavior to switch from exiting service provider to another supplier in other word customer exit. The term customer defection is intention to switch from one product or service to any alternative. (Garland, 2002). When customers decide not to repurchase from the same brand the customers feel dissatisfaction their expectations in the response of this he break his relationship is called customer defection. (Crie, 2003). Defection is customer decision to end his relationship
Marren 26062585 Homework 2 Literature review Customer service in the business environment According to (Gibson, 2011:5) customer service consists of two main factors: Customer satisfaction, and the quality of services delivered to fulfil customer needs. These two factors of customer service are determined by the service experiences consumers endure and face (Gibson, 2011:16). The quality of services are equivalent to a business’ dedication, ability, skills, and willingness to provide and strive for
frequently (Reichheld, 1996), and will also suggest it to other people as well (Oliver and swan, 1989). A strong relationship between quality of product (as an predecessor), profitability and customer satisfaction (Fecikova, 2004). Figure 1 shows the model that represents the relationship between the three