Chapter 2 Review of Literature 2.0 Overview In this chapter is focus on conversation the literature review and summary of the independent variable and dependence variable. In order to come out with new idea has been studied, need to understand and classify the current trends and relationship between each variable. Next step, independents and dependent variables based on recent literature were demarcated. This part is a literature review to analyse the serious points of recent knowledge including
Service quality and customer satisfaction have become an important issue in every business organization in the business environment and they play significant role in the performance of the business organization and its corporate image. In this chapter the aim is to describe the each component in the research topic “Impact of Service Quality to Satisfaction of Existing Customers In AIA Insurance Lanka PLC (Life)” by using the available literature. The literature review will be divided into three main
,2002). Customers always want to have better internet banking facilities which are user friendly as well as enjoyable to them. Convenience is one of the main factors while using internet banking Chan (2001). Johnson et al (1995) also agrees with it that convenience is among one of them. Devlin
REVIEW OF LITERATURE AND RESEARCH METHODOLOGY 2.0. INTRODUCTION Branding is ultimately about securing the future of a company, its products and services, by building loyalties using emotional as well as rational values. Such values matter because they are exchanged for cash in the marketplace and affect the perception of a company’s products and services as well as its ability and its freedom to manage its future. The companies which are rated by marketers as the rising stars for the future are
Review Of Literature: Various authors have put forwarded a rich literature on green marketing. The review of literature indicates that the various authors have highlighted the Green Marketing and its related problems, strategies and challenges from local to world level. In this context, Jacquelyn Atunities for innovation for green marketing, which provides an enlightening look at the importance for the environmental perceptions. Amitabha Ghosh (2008) has examined the strategies in Green Marketing
Thus this part starts with the idea generated and the contribution follows. The general idea from the literature review is that there is a relationship between transparency and consumer buying behavior. Consumer: Consumer empowerment consists of two broad elements which interact to create the conditions for consumers to thrive. Firstly, the resources consumers
use social media to increase exposure to the business and to gain loyal consumers. There are over 3.5billion word of mouth conversations occurring around the world each day , about two thirds of these are thought to make reference to the fashion, service or product industry (ahlberg,2010,Evans 2008). With such a high level of conversations and discussions taking place on a daily basis, a prominent standing on social media is essential.one of the most important aspects of social media may be ability
A Literature review On Impact of E marketing on Consumer behaviour in Rajasthan Dr. Bhumija Chouhan Dr.Kapil Khatter, Jt. Supervisor Hans Kumar Sharma Associate Professor, Associate Professor, Jt. Supervisor. Research Scholar, Management, Supervisor, IIM, Jaipur. Jagannath University, Jaipur. Jagannath University, Jaipur. Abstract: The main purpose of this paper is to review the literature of
researcher will review existing written works on customer service in the banking industry of Ghana. This part investigates the different factors that may influence important customer service in the midst of wild competition from the viewpoint of a few journalists and specialist. It begins with a profile of the bank under investigation through to the significance and nature of the client practices, customer satisfaction, customer repurchase intentions and customer loyalty, customer relationship building
What are The Reasons that Affect Customer Retention in the Construction Industry of Maldives? Table of Contents LIST OF FIGURES AND TABLES 3 1 INTRODUCTION 3 1.1 Research Background 4 2 RESEARCH AIM & OBJECTIVES 5 2.1 Research Objectives 5 3 RESEARCH QUESTIONS 5 4 LITERATURE REVIEW 5 4.1 Definitions of Key Concepts 6 4.1.1 Customer Retention 6 4.1.2 Corporate Image 6 4.1.3 Quality 6 4.1.4 Project Management 7 4.1.5 Relationship with the Customer 7 4.2 Critical Review of Theories and Models Regarding