In-N-Out Hamburger

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Pricing Strategy, Distribution Strategy and Corporate Social Strategy The main product of In-N-Out Burger is hamburger, and In-N-Out Burger also sells some hamburgers substitutes. As we know, the product life cycle contains four stages, including introduction, growth, maturity, and decline stage. Maturity stage requires companies to built brand loyalty and differentiate its own products to let customers to remember its brands, also in the maturity stage, companies will spend higher advertising fee to advertise their brands and products, and also the companies who stand in the maturity stage should built their own frequent customers to keep profit grow and keep targeted customers continue to consume their products. In-N-Out Burger is at the…show more content…
There are four ways to make a good product strategy, including price, product differentiation, distribution, and promotion. Price, In-N-Out Burger should get the advantage of price to compete with competitors. Because many competitors will appear in the market when a product enter the maturity stage, In-N-Out Burger provide customers with a lower price and high quality burgers, for example, a Double-Double burger with two 2-ounce patties in In-N-Out Burger sells for 3.5 dollars, but customer should pay 7.09 dollars for a cheeseburger with two 3.3-ounce patties in Five Guys Burger which is the largest competitor for In-N-Out Burger, and 4.75 dollars for a 4-ounce Shack burger in Shake Shake. Product differentiation, in the maturity stage, many similar products will appear in the market, so In-N-Out Burger should take some measures to differentiate its own products from competitors’ products. In-N-Out Burger launched the secret menu and secret sauce, so customers can order special burgers according to their own taste favor with proprietary thousand-island style mustard, or ketchup, such as the double-double burger animal style and animal fries,veggie burger, protein style and so on. The secret menu…show more content…
Now you can find In-N-Out Burger store in California, Phoenix, Arizona, Draper, Dallas, and Texas. In the future, you can find more In-N-Out Burger store in other parts of country (2013). Marketing communications are message and related media used to communicate with market. Marketing communications is the "promotion" part of the "marketing mix" or the "four Ps": price, place, promotion, and product (2015). Promotion strategy, so In-N-Out burger promotes its products through various medias. In-N-Out Burger promotes its business by positive word of mouth and celebrities, and gives customers free bumper stickers with In-N-Out Burger logo. Also In-N-Out Burger takes advantage of customers to advertise its brand through selling the souvenirs clothing with In-N-Out Burger logo. In order to attract customers, In-N-Out Burger use the roadside billboards to lead customers to the nearest location. Sometimes In-N-Out Burger advertises their brands by television commercials and radio commercials. Social responsibility, In-N-Out Burgers promise customers that it delivers the most

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