Importance Of Personal Branding

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How personal branding will help you get a job Standing out through personal branding How to create your personal brand in two easy steps Personal Brand: Push your career in the right direction You know many Brands. Nike, Chanel, BMW, Kellogg’s. Just to name a few. What do all these brands have in common? They all represent products; and when you hear or read one of these names you know exactly what they are all about. Let’s take Nike. When you read this name, you immediately picture the red logo. You think about sports, fancy sneakers, high performance. But then, how does the concept of branding apply to real people? Of course, people are not products. But the truth is that all of us already have a personal brand, even if we are not consciously creating it. Your personal brand is the way you are perceived by others. It's what people see, and what stays behind when you leave the room. It's your reputation, what you say, what you do, and what you stand for.…show more content…
Why then, has the concept of personal branding attracted so much attention in the last years? You could argue that it's just a trend. But actually personal branding has never been so important before. In our economy's highly competitive job market, having a strong personal brand is a must if you want to stand out from the crowd. Besides, your digital footprint makes it possible for anyone to get an idea of who you are before they have even met you. If you damage your reputation by posting something inappropriate, your personal brand will suffer. But how can you create a personal brand that serves your purpose? And how do you use it to stand out and get the job of your dreams? Don't worry, you don't have to make anything up, or turn yourself into someone different. Your personal brand should show who you really are, what you can do, and where you want to
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