The importance of brand loyalty and repeat purchase makes learning theory more important in marketing field.In the learning theory there come two theories first one is stimulus response theory and second one is cognitive theory. In stimulus response theory contributors are Purlon,Skinner Thorindike and Kotlew.According to this theory the most common and current stimuli are remembered and responded. The cognitive theory was presented by Festinger mainly According to it stimulation and desires
Organizational behavior help us understand people in organizations so we can work together well to achieve shared goals. In this textbook, we see various topics in chapter 1 and chapter 2. In chapter 1, we learn about McGregor’s Theory X and Theory Y, Total Quality Management (TQM), e-business, human capital, social capital, effective manager’s skills, contingency approach, 21st century managers, Carroll’s global corporate social responsibility pyramid, ethics, and general moral principles for
can impact on workplaces and some of them developed theories that can help on the increase of productive based on motivation. Frederick Taylor published the earliest motivational theories in 1911. He believed that people were motivated basically by money (TESCO, 2017a). Applying his theory was pretty simply: each employee was designed to work just on one task, in order to became faster and a specialist on its execution. In this scenery, people were paid according the number
imbalanced information via different levels of information that the principal and the agent have right to use. It means the principal has a disadvantage because the agent wants to achieve more benefits. In the problems of corporate control, agency theory reflects corporate governance system, especially the board of directors. It represents a basic supervising method to try to minimize issues that principal and agent relationship may bring. The inside managers want to be the ‘agents’ of a company’s
Question 2 Economic models aid managers and economists to evaluate the economic decision-making process. Each of these models relies on a number of norms, or simple factors that are existing in all decision conditions. Virtually everybody in the world is involved in economic decision making at every point in time, from the wealthy people investing in real estate, to the small business proprietor signing a contract with a supplier and also the teen buying a new dress or applying for a job; and these
Task 2.4-Motivation of staff Douglas McGregor's Theory X and Theory Y Douglas McGregor in his 1960 management book he proposed the two motivational theories which is the theory x and theory y and that made his mark on history. This motivational theories help managers perceive employee motivation. Motivational Theory X A Theory X manager assumes the following: • Most do not to work and come up excuses • Most don’t have high aims with lots of responsibilities and needs someone to spoon fed them •
the readability tests available online – SMOG, Fry, Flesch, and Gunning-Fog - and the interrelationship between reading theories and readability testing. These formulae have been juxtaposed with reading theories - reading as a psycholinguistic guessing game, top-down and bottom-up, and interactive models of reading, and schema theory, Krashen’s comprehensible input or i + 1 theory - to aid the researcher in giving substance and form to the study. In investigating the readability of
by the withholding of important data concerning patient’s condition by doctors. At the hypothetical level it brings up issues of how persons
management. The biggest difference between manager and the leaders is the way they motivate people who work for them or follow them. Management jobs we can realize that we cannot buy hearts, especially to follow them down a difficult path and act as leaders too. The differences of the management and leadership which is management people will be more work focus but people who have leadership skill which will people focus. Work focus which related to the college environment show that the lecturer will be
will then be reduced to only a small amount of people who are agreed by each committee members as the well-deserved recipients. Therefore, given a chance to choose as one of the Nobel Committee member, I would definitely suggest Leon Festinger who has founded the social comparison theory as one of the most deserving recipient. Social comparison theory explains that we learn about our own abilities and attitudes by comparing ourselves to other people. When experiencing uncertainty to evaluate our