Essay On Media And Internationalization

1006 Words5 Pages
Media within globalization has been understood in several ways: -The cultural imperialism argument emphasizes the information technology divide within which dominant cultures impose information, products, and values on those of less dominant ones. -The hybridization thesis stresses that globalization of economy, trade, and migration has created cultures that are hybridized, mixed, syncretic and composite. Globalization creates combinations of sameness and difference: center to periphery, periphery to center, creolization, and regional media productions. -A new media order, beyond sameness and difference suggests that cultural exchanges are more complicated than similarity and difference: polycentrism, indigenization, overlapping ‘scapes’ – create alternative approaches to media and visual cultures. “Internationalization” is a fashionable, mysterious, and magic word on everyone’s lips. For some people, it is what we must do if we wish to be happy; for others it is the cause of much angst. Most agree that the trend toward internationalization appears to be irreversible, and it is a process that is bound to affect all in one way or…show more content…
However, the cultural hegemony of media exporters is unlikely in and of itself to result in cultural domination. “Media may be a necessary, but are unlikely to be a sufficient, condition for cultural resistance or submission” (McQuail, 2000, p. 238; Wang, 2004, p.205). International media’s effect on local culture should always be examined within the context of different economic, technological and cultural situations. Economic and technological internationalization of media not only recharges the existing media strengths, but also allows new media outlets to emerge and grow. In the case of India, the national and local media players grow increasingly stronger; due to cultural factors, they have an edge over foreign competitors. (Wang, 2004, p.
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