The information revolution and globalization have dramatically changed the business landscape. The evolution of the internet into a real-time medium of information exchange, removal of impediments to international business activities and in general increased global awareness of societies, have not only provided new opportunities for businesses but have also increased public scrutiny into business activities and consequences. Increased stakeholder sensitivity to environmental and social issues have
fictional case study, The Cliff Bay Hotel - Looking Beyond Tomorrow, explores this conundrum from Nick Rommel's (General Manager, Cliff Bay Hotels, Newquay Bay) perspective. Through the discussions that transpire between the newly appointed Chief Sustainability Officer (CSO), Raj Lamba, and the hotel employees of Cliff Bay, the case brings
Jay Kandampully and Dwi Suhartanto (2000)21 conducted a research study on the dealer loyalty in the hotel industry. The objective is to identify factors of image and dealer satisfaction, which are positively related to dealer loyalty in the hotel industry. The research helps extend the understanding the relationship between dealer loyalty, dealer satisfaction, and image. The study identifies that competition has three major implications for the dealer, which provides: increased choice; greater value
Recommandations 10 6. References 11 Executive Summary In the given case study, Snow the revenue manager of the Hamilton hotel has to make a decision which is to accept the group of not for 22nd August. As it is a business hotel and generally it is difficult to have a full house on the weekend. She also needs to keep in mind that there is no situation of overbooking in the hotel. It is a situation of the hotel concentrating on the maximization of profit by filling up the rooms but they can
Brunt Hotels, that owns 60 hotels in UK, decide to acquire a small chain of hotels in France. This approach and expansion requires some steps to be taken very carefully in order this strategy to be successful. The key priorities of this approach are related to the strategy plan with the objectives defined, the steps that will be followed to implement this plan, the risk management analysis, the marketing plan that will be followed in the new country, the staff that will work in the new hotels, the
organization, whatever their ultimate goal is, use internet marketing as way to get themselves recognized and as a way to get people involved. For hundreds of years, hotel industry have found ways of being able to advertise themselves through media. There are many different type of internet marketing strategy a hotel can perform, and how a hotel opt the type of strategy is highly dependent on the era and media available in that period of history. E-Mail Marketing Strategy In the context of drastic growth
Airbnb Business Model Airbnb business model was made to meet the needs of both sides of the market demand. They offer the solution to fulfill the want of travelers to feel part of the local community and gain a unique experience but at the same time reduce cost. The demand for space is met by hosts that want to earn extra income by renting out private rooms, entire homes, and couches. This creates shared economy, an economic model often defined as “a peer-to-peer based activity of acquiring,
reference to five star hotels in India” has studied on the aspects of Customer Relationship Management practices followed in India; Studying the effect of CRM practices on the service quality as perceived by the customers of the hotels in the study; Determining the word-of-mouth advertising and referrals gain by the hotels as outcome of CRM and Analysis of impact of CRM practices on satisfaction, retention, grievances, perception of brand image and loyalty of existing customers. The study has employed descriptive
Headquarted in Kolkata, West Bengal, ITC Limited or ITC is an Indian conglomerate with diversified business includes five segments: Fast Moving Consumer Goods (FMCG), Hotels, Paperboards & Packaging, and Agri Business & Information Technology. It was established in 1910 as the Imperial Tobacco Company of India Limited and later it was renamed as the Indian Tobacco Company Limited in 1970 and further to I.T.C. Limited in 1974. I.T.C. Limited became ITC Ltd. in September 2001. The company completed
media. Gretzel Xiang and conducted a study on "The role of social media in the search for travel information online." The aim of the study was to determine the impact of social media on travel and tourism in relation to global online tourism domain and in particular in the context of travel information search. A set of 10 predefined keywords in combination with target nine names is used to form queries to search Google. The keywords include "accommodation", "hotel", "activities", "attraction", "park"