Swot Analysis Of Itc

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Headquarted in Kolkata, West Bengal, ITC Limited or ITC is an Indian conglomerate with diversified business includes five segments: Fast Moving Consumer Goods (FMCG), Hotels, Paperboards & Packaging, and Agri Business & Information Technology. It was established in 1910 as the Imperial Tobacco Company of India Limited and later it was renamed as the Indian Tobacco Company Limited in 1970 and further to I.T.C. Limited in 1974. I.T.C. Limited became ITC Ltd. in September 2001. The company completed 100 years in 2010 and as of 2012-13, had an annual turnover of US$8.31 billion and a market capitalisation of US$45 billion. Current employee strength is over 25,000 at more than 60 locations across India and is part of Forbes 2000 list. Being one…show more content…
The strategy is to have a diversified presence in the businesses that would drivers tomorrow. Hence the decision to pursue multiple drivers of growth based is powered by proven competencies, enterprise strengths and strong synergies between its businesses. The competitiveness of these diverse businesses rests on strong foundations of institutional strengths derived from its cutting-edge Research & Development, deep consumer insights, differentiated product development capacity, brand-building capability, world-class manufacturing infrastructure, extensive rural linkages, efficient trade marketing and distribution network and dedicated human resources. ITC’s ability to leverage internal synergies residing across its diverse businesses lends a unique source of competitive advantage to its products and…show more content…
Chairman Y C Deveshwar calls this source of inspiration "a commitment beyond the market". In his own words: "ITC believes that its aspiration to create enduring value for the nation provides the motive force to sustain growing shareholder value. ITC practices this philosophy by not only driving each of its businesses towards international competitiveness but by also consciously contributing to enhancing the competitiveness of the larger value chain of which it is a part." ITC group directly employs more than 32,000 people and the Company's Businesses and value-chains generate around 6 million sustainable livelihoods many of whom live at the margin in rural

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