Honda Leadership Analysis

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Leadership Name Years Soichiro Honda 1948–1973 Kiyoshi Kawashima 1973–1983 Tadashi Kume 1983–1990 Nobuhiko Kawamoto 1990–1998 Hiroyuki Yoshino 1998–2003 Takeo Fukui 2003–2009 Takanobu Ito 2009–2015 Takahiro Hachigo 2015 Motorcycles Honda is largest motorcycle manufacturer in Japan in that time & has been since it started production in 1955. At it’s peak in 1982, Honda manufacture almost 3 million motor cycles annually. By 2006 figure had reduced to around 5,55,000 but was still higher than it’s three domestic competitors. In 1960s, when it was a small manufacturer, Honda broke out of Japanese motorcycle markets & began exporting to the U.S, Working with advertising agency Grey Advertising, Honda created an innovative marketing campaigns, using…show more content…
As opposed to tightly focused strategy of low cost & high scales that Boston Consulting Group accredited to Honda, Pa scale found that their entry into U S. Market was a story of ‘miscalculations, serendipity, & organizational learning.’ in other words, Honda success was due to adaptability & hard work of it’s staff, rather than any long term strategy’s. The most recent schools of thought on Honda strategy was put forward by Gary Hamel & C. K. Prahalad in 1989. Creating concept of core competencies with Honda as an examples, they argued that Honda success was due to it’s focus on leadership in technology of internal combustion engine. Soichiro Honda is a race driver him self, could not stay out of international motor sports. In 1960 Honda entered five motorcycle into the Isle of Man TT Race, the most prestigious motorcycle race in world on that time. While always having powerful engine, it took until 1961 for Honda to tune their chassis well enough to allow Mike Hail wood to claim their 1st Grand Prixs victories in 125 & 250cc classes. Hail wood would later pick up their 1st Senior TT wins in 1966 & 1967. Honda race bike were known for their ‘sleek and stylish design’ & exotic engine configuration, such as 5cylinder, 22,000rpm, 125cc bike & their 6cylinder 250cc and 297cc…show more content…
FIM rules limited engines to 4 cylinder, so the NR 500 had non circular, 'race track', cylinder, each with Eight valves & 2 connecting rods, in order to provide sufficient valve area to compete with the dominant two stroke racers. Unfortunately, it seemed Honda tried to accomplish too much at one time & experiment failed. For 1982 season, Honda debuted their 1st 2 stroke race bikes,NS 500 & in 1983, Honda won their 1stt 500cc Grand Prix world championship with freddie spencer. Since then Honda has become a dominant marque in a Motorcycle Grand Prix racing, winning a plethora of top levels title with riders such as Mick Doohan & Valentino Rossi. Honda also head number of wins at Isle of Man TT having notched up 228 victories in solo classes & Sidecar TT including Ian Hutchinsons clean sweep at 2010 race. Outright lap record on the Snaefell mountain course is also held by Honda, set at 2015 TT by John McGuinness at an average speed of 132.701mph ( 213.563 km/h ) on a Honda CBR

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