And discuss CAGE( cultural, administrative, geographic and economic) in relation to the case should you decide to expand into Saudi Arabia or Angola. Introduction: The analysis of this assignment will be covering the positioning strategies of Kassatly Chtaura and the expansion criteria’s must be considered before taking a decision to expanding the business abroad, We will illustrate the options given in the case (Saudi Arabia or Angola) in terms of Cultural, Administrative, Geographic and Economic
INTERNATIONAL MARKETING STRATEGY POST GRADUATE DIPLOMA IN MANAGEMENT Submitted to, The Institute Of Commercial Management (ICM), Hampshire, England, U.K Behalf of Director: Brendan Coyle International College Of Technology (ICOT), Dublin. on 27/07/2015 Submitted by, Mohammed Azeem Azeez Student number: 2222802 Introduction : An organisation markets its goods or launch new services domestically or internationally, the term of marketing still applies. Domestic Marketing and International