Motors Holden’s announcement that they are planning to exit the car manufacturing markets in Australia, Toyota faces a situation which is the dilemma between capital losses and high operation cost conditions. Toyota has operated in Australia since 1958. 70 percent of its production are exports. As vehicle industries was considered as the core aspect of Australian’s economy development. However, Toyota has operated in a growingly adverse environment for decades. Australian government had been following
a large enterprise such as TOYOTA, the customer's trust is not a short time to build up. But it happens that a low level of technical error and the driver's death, which will lead to the credibility of the Toyota Corporation will be reduced to a lot of customers.For Toyota, it is not just the loss of millions in revenue only, but the credibility and trust, which makes Toyota in the world have suffered public relations disaster. "Toyota vehicle are safe to drive." Toyota was right about their products
Ethical Discussion The ethical framework I would like to analyze this case study with is Deontology (or also known as Kantianism). In this framework, there is a strict adherence to the categorical imperative, which consists of two parts: The Universality Principle and The Reciprocity Principle. In the former principle, we must consider if a maxim is applied universally then would this maxim still be ethical. The latter principle is basically a variant of the Golden Rule: Do to others what you wish
INTRODUCTION Public Relations have been all across the globe much before it was introduced in India (early 1990s). With the penetration of Public Relations, Traditional PR and Internet grew at an exponentially high rate in India. This also lead to the coming up of PR companies like Perfect Relations, Text 100 with a main focus on PR unlike Ogilvy which was known for its advertising services. Public Relations basically is a type of communication strategy that is carried out by an agency for its