Question One. Part (A) Exchange theory in social marketing proposed that social behave is a result of and process of exchange. This process of exchange purposes maximizing benefits and lowering the costs down. According to exchange theory, people weight the benefits and risks of social-relationship. People will terminate the relationship if the risks outweigh the rewards. Social exchange theory is essentially concerned about taking benefits and lowering the cost to indicate if the relationship is
TMA b324 Internal social marketing {encouraging pro environment behavior in workplace} Q1- In social marketing we have to study theory because theory is essentially a method for gaining from other individuals' work. Theory empowers us to go with the same pattern and systematize past attempts so that we also can expand on strong establishments. Theory is simply a way of learning from other people's work. We have some factors which influence consumer behavior like Psychological (motivation, , learning
the case study “Intergenerational Stresses in the McKinley Family” these theories are further explained and put into context. The first theory is system perspective, this theory is mostly about how systems function, the roles each person in the family/system plays and the effects between and within systems the produce stability and change. The next theory is conflict perspective, this theory is mostly related to dominant groups how they affect and manipulate non-dominant groups. This theory
Equity theory of motivation was developed in the early 1960’s by J. Stacey Adams. It recognizes that motivation can be affected through an individual's perception of fair treatment in social exchanges and professional competency. Equity Theory proposes that a person's motivation is based on what he or she considers being fair when compared to others (Redmond, 2010). As noted by Gogia (2010), when applied to the workplace, Equity Theory focuses on an employee's fair treatment, work-compensation relationship
their owners give them their pay and bonuses. If a company doesn’t give their workers bonuses or if they don’t give their pay or salary on time, workers would feel demotivated and they wouldn’t want to work in that company again. An example from the case study of SAS Institute is that employees pay and bonuses are based on their performance. This means that if they perform well in the company, they would probably get a higher pay and more bonuses and so, if an employee is working really hard, the company
without them, the economical world, as we know it today, would not be able to function. But gifts and the process of giving and receiving them also play a significant role in our modern world, both economically and socially. As a form of reciprocity or exchange, gift giving is one of the processes that integrate a society (Sherry, 1983). In the US alone, gifts are estimated to account for more than 4 percent of the typical annual household budget, suggesting that almost one hundred billion dollars are spent
The equity theory may contribute to improve our understanding of communication and effectiveness of managers from the subordinates’ point of view. The equity theory was first developed in 1963 by John Stacey Adams(1) , and follows the principle that subordinates need fair treatment in organizations to be satisfied with their jobs. Yamnill and McLean (33) defined equity as the “belief of employees being treated fairly in relation to others and inequity is the belief that employees are treated unfairly
REVISITING THE STABILITY OF MONEY DEMAND FUNCTION IN PAKISTAN Ihtisham ul Haq1, Shujin Zhu1, S. K. Naradda Gamage1*, Adamu Tijjani Musa1 Abstract This empirical study was carried out to test the stability of aggregate money demand function in Pakistan. The economic theory suggests that income and inflation is positively related to money demand while rate of interest has an inverse relation with it. The autoregressive distributed lag model (ARDL) was applied and it confirmed the long run relation
Question “One”: One content theory of motivation (link with case study): the theory of workers Frederick Herzberg found his motivation theory as a result of the fact that job satisfaction and the absence of two dimensions are independent of one another. He came to his theory after a group of skilled workers were called upon to describe the factors that led them to feel positive or negative about their jobs. The results of his study indicate that the factors mentioned in the sample tend to converge
a shift from music into its graphical representation. However, this shift already exists in the actual musical score, and Schenker has only realized the connection between music and analysis. Rhythmic reduction of the first measures of Chopin's Study op. 10 n. 1. The first step of rewriting is a “rhythmic” reduction, or one that preserves the score but simplifies the rhythm. Rhythmic reduction assists in reading the voice-leading: Czerny's example totally transforms Chopin's arpeggios into