CHAPTER 2 Literature Review In Chapter 2 the film industry is analysed with special focus on the Marketing Mix. The chapter is introduced by the cinema industry sector. Furthermore it gives a detailed description of what an experience is what leads to the importance of marketing and makes clear why the 4Ps have been chosen to structure the literature review. The central theme is to discover the most appropriate film industry elements for the four different variables of the Marketing Mix to provide
expresses ‘art cinema’ as a principal mode of narration that became popular as an alternative model during the decline of Hollywood dominance. According to Hayward, the term – art cinema, ‘refers predominantly to a certain type of European cinema that is experimental in technique and narrative’ (2013: 23). Hayward also outlines art cinema as ‘Second Cinema (European art cinema and the cinema of the auteurs)’ (Hayward 2013: 383), which incorporates various issues that were faced by post-war European countries
Interculturalization in African Cinema Day by day our world becomes increasingly interconnected. People migrate across continents and ,among materialistic belongings, bring their culture with them. Once in contact with other cultures they can clash, coexist or move one step further: interact with each other. This is know as interculturalism. While cultural conflicts have been covered intensively by scholars such as Samuel P. Huntington who predicts culture clashes to be the main source of conflict
As the “New Latin American Cinema” burst onto the scene into the 1950s and 1960s, so did a new generation of filmmakers who benefitted from the modernization processes that were taking place in capital cities around the region. Hand-held cameras and the influence of Direct Cinema and Cinema Verité had a significant impact on filmmakers like Argentine Fernando Birri, whose training in Europe brought new techniques that would later be expanded and adapted to different Latin American contexts. Although
within society as a result in this it creates a re-enactment of the working class how it is portraying life and struggles as the audience view and interact within their everyday life socially, however some films in British cinema do create a fantasised look at life for example Gurinder Chadhas Bend it Like Beckham (2002) and Stephen Frears My Beautiful Launderette (1985) Although in social realism and looking at realistic views it gives the audience a good connection to their own lives in which
outback" is commonly used to describe locations that are relatively more secluded than the main urban areas. Therefore making the outback one of Australia's main trademarks. The term "national cinema" is closely related to the idea of a national or common identity. When we look back at the start of Australian cinema and compare it to the more recent Australian films being produced, there
Difference between Western European Animation and Eastern European Animation By: Nurfarain Binti Sabarudin Animation has been part of the world for a very long time. Use of animation is becoming more popular each day. Animation can be used for different purpose such as advertisement and education, but it’s mainly used for entertainment. Lot of short stories and film has been created using animation. Most successful animation companies usually come from United State. For example Pixar, which has produce
area of Europe, from Britain to Asia Minor in Roman and pre-Roman times. Celtic, which is a branch of the Indo-European language family, is subdivided into Continental Celtic and Insular Celtic. The four Continental languages of which there is evidence are Gaulish, Celtiberian, Galatian and Lepontic. Nonetheless, MacAulay observes that Celtic language “appears to have died out on the European continent by AD 500” (2). Whereas, Insular Celtic, in British Isles survived. MacAulay asserts that “within
facing US filmmakers and their corporate subsidizers after 1916. During the first three years of World War I, the US film industry suffered losses by the closing off of certain European territories, war shortages, regulations and war-related disasters. Shrewd studio leaders understood the long-term value of the war. Unlike European film companies, the US studios enjoyed an unimpaired home market and predicted a decline in film imports as a result of the
For example, MacFarland introduces Rose to a whole new world of literature and life when he takes him to his apartment. In MacFarlands apartment is where Rose powers his mind with ample amount of new readings. Rose shows his independent empowerment of education as he points out, “I could browse bohemian bookstores in far-off, mysterious Hollywood, I could go to the Cinema and see events through the lenses of European directors; and, most of all, I could share