Essay On Print Advertising

1300 Words6 Pages
Overview Advertisement has now become an inseparable part of business. Product awareness to product promotion, brand positioning to target customers, every bit of marketing is now done by advertising. So in simple words the question “what is advertisement?” can be answered by saying Advertising is a form of communication whose purpose is to inform potential customers about products and services and how to obtain and use them. Many advertisements are also designed to generate increased consumption of those products and services through the creation and reinforcement of brand image and brand loyalty. For these purposes advertisements often contain both factual information and persuasive messages. Every major medium is used to deliver these messages,…show more content…
One of those forms is known as print advertising, which includes those advertisements that are printed on some type of paper handled by the potential audience. This includes offers sent through the mail and posted in newspapers. A print advertisement can only be effective if people see it. When people are looking through publications, they have a tendency to be receptive to new information and observant of things of interest. One method of advertising aims to attract people to products and services as they are reading or scanning publications. Such advertisements are found in newspapers, newsletters, and magazines. A great deal of planning generally goes into this type of advertising, which often requires a team of individuals. There are some people who are employed to come up with the best ideas to attract attention and inspire people to spend their money. These people develop a concept, and then they decide on the imagery and wording that sufficiently ties the idea together. There may be other individuals who deal with placing the advertising. Generally, the larger the advertisement, the more it costs to place it in a publication. Some areas of publications can be considered premium spots as well, and these are expensive. It is, therefore, important for a publication to make sure its clients get the exposure they pay
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