1950's Advertising Culture

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How did the arrival of television transform the advertising industry and advertising genres and styles, after 1950. In 1941, at the price of 4$ - 7$ Bulova Watches was the first advertisement to be aired on television. The ad in itself was basic. It was a countdown to a baseball game, it was on the logo of the channel it was aired on WNBC with the logo of the company on the right had lower quarter. This one minute completely revolutionized television and advertising. In the years between the wars, television was still developing, countries were still testing the range of television in terms of transmission possibilities, regional and nation programs. At this time, radio was still the choice mode of communication, with people scrambling to…show more content…
Content was becoming less and less important. Adorno and Horkhiemer in their essay, the 'Culture Industry' said that the industry was only interested in selling itself, it was less about content, the same thing was packaged differently and sold to the same people as something new. This could not have been more true than with television in America in the late 1950's. Rather than being filler in between programs, advertisements became the center of American television. Programs had very little of no creative content. It was this boring content that made advertisements stand out to people and make them take notice of these things. This was an important part of making 'shopping' a part of life. Critics often accused advertises of 'brainwashing' the media. One of the biggest problems with American television was that it was exploitative by nature. It had no problem playing with people's emotions and often used little children as bait for selling their products. On the contrary, during the same time British media was trying to protect the people from the 'American way' of Advertising. They believed in content that was beneficiary to the people. They chose to be unbiased and a positive force in society rather than a means to sell things. They did not target children and young people as way to sell things, they were however worried that the imported American shows would take over their channels. By the mid 1950s, Television had undoubtedly…show more content…
Volkswagen Think Small. Young crowd. Young president. Martin Luther King. Ogilvy. Rules. Vietnam war http://historyofads.the-voice.com/the-creative-revolution http://mascola.com/insights/history-of-advertising-1960s/ 1970s The 1970s was the time of the economic depression in America and while this meant less spending power for the people, the number of televisions in American homes was an all time high. Once again advertising was forced to change its tactics to make it more conducive to the economic climate at the time. The ads became more data based, with empirical data. The ads strived to prove to the people why they should spend their money during the time of depression on their products. Recession. Television sales increased. Empirical Ads. Pepsi Ad. Using technology to do. Research.
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