The essay begins with an introduction to economics and then explains the concept of price differentiation and the different market structures. Then, the case of monopoly is explained followed by essential conditions for successful operation of this concept. At last, various examples have been given to show how arbitrage is stopped or control in order to maintain the market segments followed by overall advantages and disadvantages of this
companies their aim is to sell what they make rather than make what the market wants. The marketing concept focusing in achieving organizational goals depends on determining the needs and wants of target market and delivering the desired satisfactions for the consumers with more effectively and efficiently than competitor do. The societal marketing concept should understand the needs, wants, and interests of target markets. It should then deliver superior value to customers in a way that maintain
Case 1 Introduction of the case problem Victoria has to deal with an increasingly diverse group of workers in her department. Diversity management would help her to deal with it. I will be suggesting ways on how she can effectively manage diversity in the work environment. As the head of department in the organisation Victoria should learn about diversity management because of problem of increasingly diverse group of workers in her department. By Griffin (2011, P. 39) diversity means the difference