Since the early beginnings of Snapple in the 1990s, Snapple was considered a leading “New Age” drink due to their blend of a unique product, package design, and quirky advertising. To determine why Snapple is so successful we designed a project based on observing the behavior of consumers. To achieve this, we surveyed consumers on their attitudes towards Snapple and its products. The group wanted to see what consumers did when they walked through an aisle of a store and came across Snapple. In order to ensure a wide variety of consumers, we each picked a location of our choosing in the San Antonio area with the most convenience for us that sold Snapple products. Several members chose their local Target Supermarket while some did their observations at an HEB store. There were even some observations at a couple of local gas…show more content… In the larger grocery stores we found that Snapple has their products positioned with other teas, juices, and ready-to-drink coffees section of the store, along with single sell bottles at the checkout lines. This allowed for Snapple to be seen at multiple locations within the store, therefore creating more availability of the product. In select gas stations we observed that Snapple was primarily placed in the front as well as the back wall with many different kinds of drinks. We noticed that a lot of the time Snapple products are placed in at least two separate locations within the store.
Fourth, we wanted to know how effective Snapple’s advertising is in educating their consumers. When our population sample was asked about their knowledge of Snapple, few knew the full range of flavors and types of beverages Snapple has to offer. They also seem to have an absence in their presence of memorable advertising. When asked if our sample had seen prior advertisements many said no, and when they did say yes they described them as non-attention