Who Is Dr Pepper Snapple Group's Competitors

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The beverage industry is a large market with many major companies owning numerous popular brands and reinventing themselves time and time again. For example, Dr Pepper Snapple Group (DPS) owns more than 10 different brands in both the carbonated and non-carbonated beverage industry. One of Dr Pepper Snapple Group’s competitors is Monster Beverage Corporation (Monster Beverage). Monster Beverage is a serious contender for several reasons, they have an established history as a business, a diversity of products and they have experienced substantial economic growth over the past several years. They are a serious competitor in the beverage market due to the growth of the energy drink market, an alliance with Coca Cola that has led to further overseas…show more content…
The company was established in the 1930s and was originally know as Hansen’s Juices and developed into several companies and subsidiaries such as Hansen’s Food Inc and Hansen Beverage Company among others. The company extended operations internationally in 2004 and since then has launched contracts with several companies to distribute their products worldwide. The Hansen companies were renamed the Monster Beverage Corporation in 2009 and they entered the NASDAQ securities market under the ticker symbol “MNST.” Monster Beverage has been innovative in their product offerings starting in the 1930s with natural juices and sodas to currently offering energy drinks, drink mixes, ready-made iced tea and fruit smoothies. (MarketLine, 2014). According to MarketLine (2014) they offer “… products under brand names such as Monster Energy, Monster Rehab, Monster Energy Extra Strength Nitrous Technology, Java Monster, X-Presso Monster, Worx Energy, Peace Tea, Hansen's, Hansen's Natural Cane Soda, Junior Juice, Blue Sky, Hubert's, Muscle Monster and Punch Monster” (p.5). In addition to Monster Beverage being a long standing successful company with an assortment of brands, they are serious competitors due to their recent financial…show more content…
Despite entering the stock market in 2009 as Monster Beverage, the company’s revenues were not impacted by the effects of the recession. The company has experienced stable growth in its revenue since 2009. Monster Beverage experienced an 18% compound annual growth rate from the fiscal years of 2009 to 2013 going from $1,143.3 million dollars to $2,246.4 million dollars. From fiscal year 2012 to 2013 their revenue increased by 9%. This increase is due to their extremely popular brand of energy drinks called Monster Energy.(MarketLine, 2014) The company continued to experience financial gains during the fiscal year of 2014 according to their press release. The company reports that their gross sales went up from $2.6 billion to $2.8 billion dollars an increase of 9.3 percent. They also experienced growth in their net sales which improved by 9.7 percent reaching $2.5 billion dollars. (“Monster Beverage Reports”, 2015). Monster Beverage has been successful as a competitor not only in its finance growth but also due to their market, their alliances and global

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