Man is a social being therefore he forms society based on common morals. Every society needs governance for common good because in common good depends the progress of individual and society. That means governance is a direct need of individual and society. Governance doesn’t mean the forceful imposition of law but it means the systematic way of working that includes implementation of rules and regulations with a sense of moral responsibility. Meaning of Governance- in a general sense Governance
Brand Building through Corporate Social Responsibility; an Indian Scenario Jinu Mathew and Suresh T.S. ABSTRACT CSR activities refer to the initiatives of an individual corporate entity undertakes as an extra effort for the welfare of the society and environment as a whole. This initiative is a kind of gratitude shown by the companies towards the society from whom they earn profits. Companies can build sustainable brand image by emphasizing on social, economic and environmental problems of the society
their products a challenging task for their management. To capture the market and profit maximization companies are going to be social for selling their products. Majorities of companies under public and private sectors in India have been successfully practicing (Corporate social responsibilities) CSR methodologies since last decades and providing support to the social needs, like child labor, child education, energy efficiency, water pollution, women empowerment, customer awareness, child welfare
world. Corporate social responsibility is also referred as corporate conscience, corporate citizenship, social performance, sustainable responsible business/responsible business and so on by scholars and business leaders. CSR is basically a concept whereby companies decide voluntarily to contribute to a better society and a cleaner environment. CSR is a process with the aim to embrace responsibility for the company’s
RELEVANCE OF INDEPENDENCE IN CORPORATE GOVERNANCE: THE ROLE OF INDEPENDENT DIRECTORS – ISSUES AND CHALLENGES AKSHAT PARASKUMAR GANDHI SYMBIOSIS INSTITUTE OF TECHNOLOGY, PUNE 411042-LAVALE, PUNE E-mail: akshat.gandhi@sitpune.edu.in Contact: +91 88888 20195 ABSTRACT- The concept of Independent director has been originated to drive companies towards inculcating the concept of corporate governance in their management. Independent director of the firm plays a vital
of corporate social responsibility. Corporate Social Responsibility (CSR) is a topic which has much interest within the managerial world. CSR refers to “firm’s consideration and response to, issues beyond economical, legal and technical requirements of the firm to accomplish legal and social benefits along with economic gain which firm seeks”. Its goal will be to attain sustainable development. Sustainable development means equal development in social, economic and environment. All corporates are
Many companies came into the market and some became successful in gaining a significant market share.One of those companies was Hyundai Motors. Hyundai India is the 2nd largest automobile manufacturer in india and is fully owned by Hyundai Motor Company.Hyundai India was formulated on 6th May 1996.When Hyundai brand was introduced in india it was unknown throughout india.At that time Maruti was the market leader followed by Hindustan Motor.Maruti had a near monopoly over passanger car segment
The example mentioned of the IBM proved a brand image building through corporate social responsibility. The other example of creating a positive brand image is of Marico. The Marico’s product Shanti Amla oil is the choice of lot of people and this has become a fastest selling oil brand due to the long term corporate social responsibility initiative i.e. commitment for the children education in our country. The company named the product “Nihar Shanti Amla” that means a humanity approach towards
HINDUSTAN PETROLEUM CORPORATION LIMITED ABSTRACT: In recent years, due to increased global warming and environment degradation, environment protection has assumed utmost priority at the international level. There is a growing pressure for the corporate enterprises to consider environmental effects of their business operations. As a result, accounting and disclosure of environmental matters have rapidly been emerging as an important dimension of environment management. Environmental Accounting is
green teams or committees internally to work over such matters can be a powerful motivator. Companies focused on sustainability are appointing chief sustainability officers leading a department with a mandate to proactively develop and implement a corporate sustainability strategy.