Business Ethics: The Importance Of Corporate Social Responsibility

3649 Words15 Pages
CHAPTER 1 1.1 Introduction. 1.2 Statement of problem. 1.3 Significance of the study. 1.4 Objectives of the study. 1.5 Justification of objectives. 1.6 Working definitions. 1.7 Statement of hypothesis. 1.8 Research methodology. 1.9 Scope. 1.10 Limitation 1.11 Scheme of the report 1.1– INTRODUCTION: Corporate Social Responsibility is a type of corporate self-regulation integrated into a business model. It is also called as corporate conscience, citizenship, social performance, or sustainable responsible business. Corporate Social Responsibility (CSR) policy functions as a built-in, self regulating mechanism whereby business monitors and ensures its active compliance with the spirit of law, ethical standards, and international…show more content…
To determine whether a significant positive relationship exist between Corporate Social Responsibility (CSR) and customer awareness. 4. To make suggestions to stakeholders. 1.6. JUSTIFICATION OF OBJECTIVES: • To understand the importance of Corporate Social Responsibility (CSR) for society. • To understand various ways to improve Corporate Social Responsibility (CSR) activities. • To understand impact of Corporate Social Responsibility (CSR) on consumers. 1.7. WORKING DEFINITIONS OF TERMS USED: 1.7.1:DEFINITION OF CORPORATE SOCIAL RESPONSIBILITY: • Definition # 1: Philip Kotler and Nancy Lee (2005) define Corporate Social Responsibility (CSR) as “a commitment to improve community well being through discretionary business practices and contributions of corporate resources” whereas Mallen Baker refers to Corporate Social Responsibility (CSR) as “a way companies manage the business processes to produce an overall positive impact on society.” • Definition # 2: According to World Business Council for Sustainable Development “Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at…show more content…
Hypothesis -II) The awareness of consumers towards CSR is significantly associated with their education. Null Hypothesis (H0): The awareness of consumers towards CSR is equally distributed across different education groups of the consumers. Alternative Hypothesis (H1): The awareness of consumers towards CSR is not equally distributed across different education groups of the consumers. Hypothesis -III) The awareness of consumers towards CSR is significantly associated with their occupation. Null Hypothesis (H0): The awareness of consumers towards CSR is equally distributed across different occupation groups of the consumers. Alternative Hypothesis (H1): The awareness of consumers towards CSR is not equally distributed across different occupation groups of the consumers. Hypothesis -IV) The awareness of consumers towards CSR is significantly associated with their gender. Null Hypothesis (H0): The awareness of consumers towards CSR is equally distributed across the groups of male and female consumers. Alternative Hypothesis (H1): The awareness of consumers towards CSR is not equally distributed across the groups of male and female

More about Business Ethics: The Importance Of Corporate Social Responsibility

Open Document