Qdoba Mexican Grill is personally my favorite place to get food and never seems to disappoint me when I’m hungry. Not only is it my favorite place to eat, but it is also a very well structured company. In this paper I will take a look at Qdoba’s history, their stock, what its like to own a franchise, who there main competitor is, and why I love to go there. Qdoba has done very well as a company and has many people who love their food. Qdoba Mexican Grill is a restaurant that costumers order by selecting
Since this is my passion blog, after all, I would like to reference one of my secondary passions for my first true post: Chipotle Mexican Grill. While at first Chipotle might seem like just another name on a list of greasy, indigestion inducing fast food restaurants, the company employs a marketing technique on their social media accounts that is often referred to as the golden circle. The premise of the golden circle is not to tell consumers what your product is, or how you make your product, but
Case Study: Chipotle Chipotle is one of the fast food restaurant giants in the US who is expanding their business very rapidly. It is clear that Chipotle has lots of competitors, and they have tried their best to focus on increasing their market share. Further, it is to acknowledge that in order to regain its market leadership position the company has still maintained its ethical aspects. The company has launched its marketing campaign where they have laid down emphasize on ethical aspects related
In 1993 Chipotle launched its first restaurant. The initial plan was pretty straightforward. The owners wanted to prove that fast food does not necessarily mean the same as “fast-food”, but in fact meant that your food is prepared fast but you also get a quality restaurant feel. Chipotle uses the highest quality of raw ingredients, traditional culinary methods, and distinguishing interior styles. Chipotle took elements from the area of “fine dining” to the area of fast food restaurants. Nearly 20
1. Identify the key elements of the company’s strategy, and how well the strategy is working. From Page 1 of the case: “Ells’s strategy for Chipotle was predicated on five elements: -serving a focused menu of burritos, tacos, burrito bowls, and salads. - Using high-quality raw ingredients and classic cooking methods to create great tasting, reasonably priced dishes that were ready to be served to customers minutes after they were ordered. - Creating an operationally efficient restaurant with an
Although Chipotle has experienced various challenges, I believe that this company has experienced great success throughout its existence. Some suggestions I will make for the increased development and awareness of the Chipotle brand is as follows: 1. Employ staff such as attorneys and lobbyists that would encourage the Congress in support of banning the numerous chemicals used to genetically enhance animals raised on commercial farms. Furthermore, distribute informative brochures that can be placed
Week 1 My primary stock is Chipotle Mexican Grill. Chipotle is a chain restaurant in United States, United Kingdom, Canada,Germany and France. Steve Ells started the first Chipotle in Denver Colorado in 1993. McDonald's started investing in Chipotle in 1998 and by 2001 McDonald's had become Chipotle’s largest investor. From 1998 to 2005 Chipotle went from 16 restaurants to over 500. In 2015 there are around 1800 Chipotle restaurants worldwide. Chipotle is a fast food restaurant that serves
Chipotle was founded in 1993 by Steve Ells in Denver, Colorado. McDonald’s acquired an initial ownership stake in Chipotle in 1998 and soon, in 2000 became a majority owner of the company, making Chipotle a fully owned subsidiary. In 2006 McDonald’s made the company public, with the initial public offering of shares in January, and finally disposed of its entire ownership interest in Chipotle Mexican Grill (CMG). Steve Ells remained the CEO of Chipotle and due to his vision, devotion to providing
resources, capabilities, and core competencies. Chipotle, as ShopHouse’s parent company, has a deep commitment to serving “Food with Integrity,” high quality food that comes from from more human farming environments (Thompson et al. c-118). Another huge resource that ShopHouse has to support its growth efforts and help it succeed is the knowledge of the companies in the same industry that have already been successful, namely McDonald’s and Chipotle (Thompson et al. c-115). As a fast-casual type of
Chipotle started out as a single restaurant in Denver by a man named Steve Ells who opened the restaurant with around $80,000. Within five years, he opened 16 more Chipotle restaurants, which all had an incredible amount of success. After McDonalds invested $315 million in their company, they became even more successful and were making more money then Ells had originally thought. By the time Chipotle went public, they had opened more than 500 different locations around the country. Today, Chipotle