Chipotle was founded in 1993 by Steve Ells in Denver, Colorado. McDonald’s acquired an initial ownership stake in Chipotle in 1998 and soon, in 2000 became a majority owner of the company, making Chipotle a fully owned subsidiary. In 2006 McDonald’s made the company public, with the initial public offering of shares in January, and finally disposed of its entire ownership interest in Chipotle Mexican Grill (CMG). Steve Ells remained the CEO of Chipotle and due to his vision, devotion to providing
are treated by naturally raised (Chipotle Mexican Grill | SWOT Analysis | BrandGuide | MBA Skool-Study.Learn.Share, n.d.). Chipotle has high standard of sourcing supplier, suppliers should meet their standard. All vegetable must grown in healthy soil and animals from farm allow freely rooting and roaming outdoors or in deeply bedded barns. Moreover, animal feed vegetarian diet, not growth hormones or antibiotics in their feed. - The owner controls all Chipotle restaurants. They do not have
Global World Analysis: The global restaurant industry has been forecast to grow in coming years. Growth of the restaurant industry globally driven by increasing preference for eating out and demand for take away foods among the youngsters. Growth in number of franchise restaurants will also increased the revenues in the restaurant industry in upcoming years. In today’s busy lifestyles, where people have very little time to spend for preparing the food at home, changing preferences in India and
chain of hamburger fast food restaurants, serving more than 58 million customers daily. In addition to its signature restaurant chain, McDonald’s Corporation held a minority interest in Pret A Manger until 2008, was a major investor in the Chipotle Mexican Grill until 2006, and owned the restaurant chain Boston Market until 2007. A McDonald's restaurant is operated by a franchisee, an affiliate, or the corporation itself. The corporation's revenues come from the rent, royalties and fees paid by the