Since this is my passion blog, after all, I would like to reference one of my secondary passions for my first true post: Chipotle Mexican Grill. While at first Chipotle might seem like just another name on a list of greasy, indigestion inducing fast food restaurants, the company employs a marketing technique on their social media accounts that is often referred to as the golden circle. The premise of the golden circle is not to tell consumers what your product is, or how you make your product, but
are treated by naturally raised (Chipotle Mexican Grill | SWOT Analysis | BrandGuide | MBA Skool-Study.Learn.Share, n.d.). Chipotle has high standard of sourcing supplier, suppliers should meet their standard. All vegetable must grown in healthy soil and animals from farm allow freely rooting and roaming outdoors or in deeply bedded barns. Moreover, animal feed vegetarian diet, not growth hormones or antibiotics in their feed. - The owner controls all Chipotle restaurants. They do not have
Global World Analysis: The global restaurant industry has been forecast to grow in coming years. Growth of the restaurant industry globally driven by increasing preference for eating out and demand for take away foods among the youngsters. Growth in number of franchise restaurants will also increased the revenues in the restaurant industry in upcoming years. In today’s busy lifestyles, where people have very little time to spend for preparing the food at home, changing preferences in India and
chain of hamburger fast food restaurants, serving more than 58 million customers daily. In addition to its signature restaurant chain, McDonald’s Corporation held a minority interest in Pret A Manger until 2008, was a major investor in the Chipotle Mexican Grill until 2006, and owned the restaurant chain Boston Market until 2007. A McDonald's restaurant is operated by a franchisee, an affiliate, or the corporation itself. The corporation's revenues come from the rent, royalties and fees paid by the