Chapter one: Introduction 1.1 Background of the study Companies in manufacturing industry today are faced with increasing challenges with respect to cost effectiveness, lead time and quality of production systems.To remain competitive, manufacturing industries are forced to simultaneously optimize their production in terms of productivity, lead time and qualityBenjamin (2014). Garment manufacturing industry is one of the largest and most global industries in the world, plays a great role in the development
growth opportunities as there is a strong demand in three market segments: athletic footwear, athletic apparel, and equipment. There is a growing market for retail sporting goods industry in Asia and Rest of World over the forecast period. The sporting goods industry comprises manufacturing and retailing of sporting goods, like camping equipment, athletic uniforms, speciality sports footwear, apparel and accessories. The global retail sporting goods industry is highly fragmented. A combination of factors
INTRODUCTION 1.1 INTRODUCTION OF THE TOPIC BROAD AREA OF THE STUDY Consumer awareness of covering the customer the impression that awareness and consciousness about the company or its products. Customer perception is usually affected by advertising, reviews, public relations, social media, personal experiences and other channels. Perception is broader. It is a complex process, and the fact that a person in which to stimulate the surrounding tissue and has a meaning to it. Perception describes three steps
zones or export parks, in the form of exemption from certain labour regulations and through provisions for land purchases, credit and taxes. As in the case of gems and jewellery exports, this sector too is one of the thrust areas for the National Manufacturing Policy given its high employment intensity and implications for growth of the SME
Contents Executive Summary IV CHAPTER 1 1 Introduction 1 Counterfeiting in Asia 1 Counterfeiting in Pakistan 2 Scope of Work 3 Objective 4 CHAPTER 2 5 Literature Review 5 Price 16 Value Consciousness 16 Brand Awareness 17 Social Influence 18 Gap Analysis 19 Theoretical Framework (Figure 1) 20 Hypothesis 21 CHAPTER 3 22 Methodology 22 Chapter 4 23 Findings and Analysis 23 Research Results 23 CHAPTER 5 30 Discussion and Implication 30 Managerial