difficult to grow their business profitably. The organisation wants to explore other options to grow their business with the objective of achieving 100% revenue growth over the next 12 months without losing its profitability. Theoretical Framework: Financial and non-financial
Relationship Marketing? Impact of changes in external environment Page 17 - 18 Current strengths and weaknesses in marketing strategy Page 19 Strategic Marketing Responses Page 1 References Page 20 Figures: Figure 01 - Strategic marketing process Figure
Table of Contents Summary 4 Introduction 5 The Seven S Models for Strategic Planning 7 Strategic Analysis 8 Analysis of the Remote Macro Environment 10 Sociological factors 11 Technological factors 11 Economic factors 12 Political factors 12 The Micro Competitive Environment 13 Threat of New Entrants 14 Bargaining Power of Suppliers 14 Bargaining Power of Buyers (Customers) 15 Threat of Substitute Products or Services 15 Industrial Rivalry 15 Strategic Choice 16 Porter’s Generic Strategies 16 Cost
organization endeavors to acquire and retain market share at the expense of their rivals. Organizations use tactics such as low market prices, quality products and brand recognition to give their customers the greatest value for their money. The analysis about competitive rivalry was disseminated and presented through statistical tabulations as shown below. Table 4.2: Rate of competitive rivalry Responses Frequency Percent Valid percent Cumulative percent Very High 6 50 50 50 High 4 33.33 33.33