them as college students to know their limitations. The study is based on two theories- Uses and gratification and media dependency. Uses and gratification are concerned with what people (audiences) do with the media. The theory posits that people are not passive receivers of media messages but active influencers of the message effect. That is, the consumers of media messages have the freewill to decide how they will use the media and how it will affect them. As actively influencing the effect process
technologies provided on the internet is that they are frequently free or require marginal investment, eliminating a potential barrier to adoption [1]. There has been various overview and opinions which recognized four major advantages of social media use in higher education. These include, enhancing relationship, improving learning motivation, offering personalized course material, and developing collaborative abilities [5&6]. This means that social networking activities have the possibility of enhancing
The best example in this theory was about the Money, on what we can use or buy with this money, in line with this, the money as very valuable to all of us, because through this we can buy anything food, shelter, clothes and more, that bring pleasure to us or it help to avoid pain. But money can be not valuable to all of us if no one will ever sell anything with the use of the
the wrong thing to do. Both the short story and the film use themes based around post-modernist theory and writings by Sigmund Freud. The film deals with the complexities of the human psyche and the motivations behind the actions of an individual. Using the Freud’s theory of the id, ego, and super ego, an analysis will be made regarding the construction of the characters within the short film. An extensive number of post-modernist theories can be applied to the short film in order to analyze the
Name Date Subject Instructor About the Story The story Young Goodman Brown by Nathaniel Hawthorne poses different battles between good and evil between the characters of the story. In fact, the author uses various symbolic elements within the flow of the story until it reaches the climax of it. Thus, it relates to the reader that sin cannot be avoided as this is part of humanity, as such no one is deemed perfect as everyone already committed sin. The thesis statement for this paper is that evil cannot
penetration of catalogue desks and centres. The purpose of the study is to check if in-home segments can be reached effectively through mass media. The research involved a panel of judges who divided a metropolitan area in different clusters with the use of Warner’s seven point scale of dwelling areas. Using a survey method where media exposure was checked based on their frequency of reading, listening or viewing of different media
My Second Excursion to Whangedoodleland: An Analysis of Reader’s Response Theory First proposed by the late Louise Rosenblatt, reader’s response theory is an innovative conjecture on how and why people react in varying ways to a text. Specifically, Rosenblatt states in her work that a reader brings to the work personality traits, memories of past events, present needs and preoccupations, a particular mood of the moment and a particular physical condition when interacting with a text. In her second
It was the year of the Lord 1983 .The seeds to the genesis of this idea were laid down Howard Gardner in his book Frames of Mind: The Theory of Multiple Intelligences. He argued that existential intelligence can be one of the modalities of intelligence .He argues that some people more comfortable with their own being if they feel connected to people through relationships and are open
capacities of audiences in resisting and contesting dominant discourses which are presented to them. In media analysis, audiences are conceptualized as either passive or active in their consumption of media. Passive in the sense that they take in the messages without resistance or contention, and active, in the sense that they become an agency, in knowingly using their media content as gratification in meeting their social and psychological needs, an agency in become constructionist in that they can resist
The core assumption of the biological perspective is that behaviour is driven by biological instincts and all behaviour has a physical cause. The main assumptions include the actions of nerves, malfunctioning of chemicals in the brain and the role of genes in influencing behaviour. The psychoanalytic perspective however argues that behaviour is influenced by early childhood experiences and unconscious psychological processes. The two perspectives have similarities and differences which can be drawn