them as college students to know their limitations. The study is based on two theories- Uses and gratification and media dependency. Uses and gratification are concerned with what people (audiences) do with the media. The theory posits that people are not passive receivers of media messages but active influencers of the message effect. That is, the consumers of media messages have the freewill to decide how they will use the media and how it will affect them. As actively influencing the effect process
technologies provided on the internet is that they are frequently free or require marginal investment, eliminating a potential barrier to adoption [1]. There has been various overview and opinions which recognized four major advantages of social media use in higher education. These include, enhancing relationship, improving learning motivation, offering personalized course material, and developing collaborative abilities [5&6]. This means that social networking activities have the possibility of enhancing
The best example in this theory was about the Money, on what we can use or buy with this money, in line with this, the money as very valuable to all of us, because through this we can buy anything food, shelter, clothes and more, that bring pleasure to us or it help to avoid pain. But money can be not valuable to all of us if no one will ever sell anything with the use of the
the wrong thing to do. Both the short story and the film use themes based around post-modernist theory and writings by Sigmund Freud. The film deals with the complexities of the human psyche and the motivations behind the actions of an individual. Using the Freud’s theory of the id, ego, and super ego, an analysis will be made regarding the construction of the characters within the short film. An extensive number of post-modernist theories can be applied to the short film in order to analyze the
penetration of catalogue desks and centres. The purpose of the study is to check if in-home segments can be reached effectively through mass media. The research involved a panel of judges who divided a metropolitan area in different clusters with the use of Warner’s seven point scale of dwelling areas. Using a survey method where media exposure was checked based on their frequency of reading, listening or viewing of different media
It was the year of the Lord 1983 .The seeds to the genesis of this idea were laid down Howard Gardner in his book Frames of Mind: The Theory of Multiple Intelligences. He argued that existential intelligence can be one of the modalities of intelligence .He argues that some people more comfortable with their own being if they feel connected to people through relationships and are open
CHAPTER ONE INTRODUCTION 1.1 Background of the Study According to Aborishade and Obioha 2009, the concept of Motivation surpasses focus on machine because at the heart of the organization, the human resources coupled with skill, experience, attitudes, and intelligence is the most momentous factor in acquisition of wealth and process of production. Empirical evidence abound showing that workers are poorly motivated and are dissatisfied with their living and working conditions in Nigeria, which could
capacities of audiences in resisting and contesting dominant discourses which are presented to them. In media analysis, audiences are conceptualized as either passive or active in their consumption of media. Passive in the sense that they take in the messages without resistance or contention, and active, in the sense that they become an agency, in knowingly using their media content as gratification in meeting their social and psychological needs, an agency in become constructionist in that they can resist
questions and analysis of this research can be accomplished. Data Analysis Once all the 200 finished surveys were collected, the data analysis will be completed by dissertation. Along these lines, every one of the information gathered from respondents will be examined in light of enlightening measurable examination by utilising the SPSS programming in order to get a more factual investigation of the study. One of the solid purposes of SPSS is that it can perform any factual analysis (Hsin & Wang
rather than nature, even though behaviorism counteracts and takes nature into consideration. Behaviourism was originated by john Watson in the twentieth century, which concluded of observational experiments of humans and animals that support the theories of psychologists in environmental factors of our behaviour rather than internal concepts although they do lack ecological validity. (Referenced from Mike Cardwell, 1996) Classical and operative conditioning can develop from aversion of foods, learned